Google and Twitter have rekindled their friendship, according to a new report out from Bloomberg. Twitter will grant access to its tweets to Google, which will start displaying them in search results. Bloomberg says we can expect to see this happen in the first half of 2015.
Previously, Google would occasionally surface tweets but it had to trawl Twitter to pull them itself. Now, Twitter will directly feed the information to Google, automating the process. The tweets will display as soon as they’re posted. It’s similar to a partnership Twitter and Google struck between 2009-2011 that eventually ended after Twitter decided not to renew it.
The news comes on the precipice of Twitter’s fourth quarter earnings call tomorrow. The company has been pulling out all the stops to make itself look stronger prior to the call. It announced a host of new products, from new user instant timelines to direct group messaging, it acquired India-based notifications company ZipDial, and unrolled its new external advertising strategy.