Target closes down its Target Ticket digital movie store

Target Ticket, we hardly knew ye: Less than 18 months after launching it, Target is closing down its digital video store. Target Ticket will be shuttered in March, according to a note on the service’s website:

[blockquote person=”” attribution=””]”Target has made the decision to end the services offered on Target Ticket and will be focusing efforts on other entertainment offerings. Effective March 7th, 2015, Target Ticket will no longer be accessible on your device applications, gaming consoles, tablets, smartphones or on the web. We value you as a Target guest and apologize for the inconvenience this causes.”[/blockquote]

Target Ticket discontinued new rentals on Tuesday, and users will be able to access their paid movies through Cinemanow starting on March 7th — if rights holders agree, that is. These services often have different agreements with rights holders, and not all titles available through Target Ticket will necessarily also be available through Cinemanow. However, Target is promising that customers will get Cinemanow coupons for any movies that can’t be transferred.

Target Ticket is one of a number of online video services launched and then discontinued by major brands. Last year, Verizon and Redbox decided to shutter their Redbox Instant service, and months before that, Samsung pulled the plug on its own movie download store.