Oh, look: An Android Wear watch that looks like a watch

LG was Google’s primary hardware partner to develop the first Android Wear smartwatch last year and now it’s taking the next step to make the devices look more fashionable. On Monday, LG previewed the LG Watch Urbane: A digital smartwatch with the design of an analog timepiece.

lg watch urbane gold

The “all metal, luxury” Urbane will debut at next month’s Mobile World Congress, LG said in a release, and it borrows from the display technology in LG’s current round [company]Google[/company] Android Wear watch, the LG G Watch R. The same 1.3-inch circular plastic OLED screen from that model is used for the Urbane, as are the same internal chips, battery and sensors.

From a design standpoint, however, the look is modernized with a thinner, stainless steel body finished in either gold or silver and a leather strap in your choice of black or brown. Any 22-millimeter watch band can be substituted on the Urbane.

Although one could argue that the Moto 360 was the first Android Wear device to most closely resemble a traditional watch, there were still clues that it was a digital timepiece — the small chunk of the screen that doesn’t show anything, for example. You can’t really say the same about the LG Watch Urbane. It resembles a traditional watch but offers the functionality of Android Wear inside, which is an important step for the platform: Consumers want watches that look like watches, not small smartphones on their wrist.