Brightcove, ever since it released the latest version of its white-label video management platform last month, has been busy signing up new customers and adding features to its product set. And one of those features — a software development kit (SDK) that will enable customers to build native apps for Apple’s (s AAPL) iPhone — was released last week.
In an interview with NewTeeVee in New York last Thursday, Allaire spoke on a wide range of topics, including his expectations for TV Everywhere, growing industry support for HTTP streaming, and what he predicts will be huge growth of video viewing on mobile devices.
Such a prediction is the motivation behind the iPhone SDK, which was announced in November and rolled out to customers last week. “The year-over-year growth for video on smartphones is going to be significant in 2010,” Allaire said, adding that it will be further boosted by an increase in the monetization of mobile video. As a result, Brightcove is looking to increase its support for native apps on additional smartphone platforms, such as Google’s (s GOOG) Adroid and RIM’s (s RIMM) Blackberry. Brightcove already allows delivery to mobile web through its unified delivery technology, although Allaire admits that mobile web is still a very small portion of its overall business.