Today’s news that Sony Music will offer its catalog through online music store Amie Street represents a potential step toward major music labels’ embrace of the dynamic pricing model, in which increased popularity of a song drives up its price. Although Sony, the first major label to sell music on Amie Street, is still only offering downloads using the tiered-pricing model it uses in iTunes, the deal with the startup clears a path for Sony to apply dynamic pricing to new artists’ music as they develop commercially.
To date, dynamic pricing has primarily been a factor only in the independent music arena. Major labels such as Sony already offer records by up-and-coming artists at reduced prices in an effort to break them commercially, and could easily extend that strategy to include Amie Street’s model, in which songs rise in price from free up to 98 cents based on their popularity. Independent artists, niche labels and distributors such as The Orchard Enterprises (s ORCD) and Iris have already accepted the model somewhat, and Sony-owned indie-label distributor RED began providing music to Amie Street a month ago. Amie Street says it wants to act as “a filter for underexposed music,” and draws on Web community features to highlight artists growing in popularity. Read More about With Amie Street, Sony Music Opens Door to Dynamic Pricing Possibilities