Afternoon surf: Video Ads on the Cheap

WEB VIDEO ADS, DONE CHEAP: Online travel-destination film startup TurnHere says it will shoot a video ad of your business for as little as $300, according to C/Net’s Mike Kanellos. The company will also offer ad-placing services, perhaps part of a new plan to generate some revenues beyond the always-alluring but hard-to-make-work field of online travel info sites.

DOWNLOAD-TO-BURN MOVIES FROM TIME-WARNER: CEO Dick Parsons says the company will get into competition with pirates by offering download-to-burn movie services sometime in 2007, according to IP Democracy. One plan might involve a subscription service through HBO, which is owned by Time-Warner.

ZE FRANK vs. ROCKETBOOM: An unusually weak effort by Ze (a monologue about how to study and remember stuff) loses to a visually appealing but fairly content-free report from Paris (about the launch of a new online news operation, France 24) which ends with some strange dude peering at the label on Joanne Colan’s jeans, or underwear. Score: RB 1, ZF 0.

Welcome to NewTeeVee

You’ve arrived at the newest member of the GigaOM family, We aim to cover online video from end to end and front to back. We’ll point you to hot startups, hot videos, hot pipes — tracing the talent, money, code, and data across the network. We’ll combine the signature GigaOM skepticism with a healthy sense of wonder for all the cool stuff that’s going on out there. And lots and lots of pictures and video.

Regular voices from the OMpire (don’t tell him I said that) will be visiting, with pieces from Katie Fehrenbacher on mobile video and Om Malik on telecoms, television, and underlying technologies.

We’re bringing back funnyman Jackson West to write about P2P and TV, and adding IP communications, telecom, broadband, and VoIP expert Paul Kapustka (formerly of Advanced IP Pipeline and pulvermedia). You’ll also see posts from Russell Heimlich of DVGuru and Russell Shaw
of ZDNet and many other web publications.

It’s a big team, but I (Liz Gannes) will be focusing most of my efforts on wrangling and creating NewTeeVee content. You can hit me up with any tips, breaking news, pitches, or must-see videos by emailing [email protected].

So please, make yourselves comfortable. We hope you stay tuned.

Aussies to Get U.S. TV Downloads?

The Australian newspaper reports that Australia-based IPTV provider ReelTime Media is talking with at least two U.S. studios to forge a deal that would let Australian consumers download U.S. TV series 24 hours after they air in the U.S. The downloads would be offered within a 72-hour window.


No one is talking yet about what U.S. studios would be involved, but since ReelTime Media already has licensing deals with the TV units of Sony, 20th Century Fox (someone please tell ’em this is the 21st Century) and NBC Universal, it is a fair bet that these two U.S. studios are within the ranks of the three studios just named.

As with so many of these deals, the risk of cannibalization cannot be discounted. Some U.S. TV series churned out by those units are already popular on standard Australian broadcast television. You can bet phalanxes of lawyers will hammer out any deal to be done.

It will also be interesting to see how ReelTime’s existing partnership with Yahoo plays out. Obviously there will be major online promotional heft available for the new initiative. Whether that gets expanded into distributional heft, we shall see.

New TV Replaces Standard TV for Some (Well, Duh)

According to the BBC and ICM, some 43% of UK respondents viewing online video or mobile video content at least once a week don’t watch as much “standard” TV (if there is such a thing anymore) as those who do not partake of online video or do so rarely.

In the survey, one in five people who watched online or mobile video at least once a week said they watched “a lot less TV.” Another 23% said they watched “a bit less,” while just over half said their TV viewing was unchanged.

But for a distinct 3% of avid online viewers, that way to the eyes inspires them to watch more regular TV.

That appears to make sense. There seems to be an implication here that online and mobile video fans have either made a conscious decision that they are too busy to sit down in front of the TV and be couch potatoes — or that the standard TV fare, which, with the exception of satellite TV, can offer far few channels than in the U.S. — isn’t sufficiently eclectic to hold their interest.

Why Geoffrey Moore Joined Akamai’s Board

I’m not the first to remark on how Internet video and IPTV are at a “crossing the chasm” moment when they are poised to make the giant leap from early adopter technology to one in which a significant amount of end users in most technologically advanced nations will use these technologies in their day-to-day lives.

The term, incidentally, was first coined by author Geoffrey Moore, whose classic “Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers” work is still — 15 years after publication — the definitive best practices volume for helping digital content distributors and creators understand how to make this jump to the mass marketplace.

Well, on Friday, rich media hosting and distribution company Akamai Technologies — which occupies a pre-eminent place in these fields — announced that they would go to the source themselves. They’ve just added Geoffrey Moore to their Board of Directors. Not as a consultant, but to their Board.

Read More about Why Geoffrey Moore Joined Akamai’s Board

About Us

We are nearing the debut of an exciting transformation.

With a new name you will be hearing about later this week, we are going to become a site that tracks all things online video. In fact we have an unhealthy obsession with online video. Simply put, we want to be the number one online resource for news and opinions about the companies, the carriers, the operators, the equipment sellers, the software developers, and even the stars of this fascinating online video space.

We will write about Ze Frank and also about France Telecom and Comcast’s online video efforts. If it travels over broadband pipes, we are going to cover it.

Look for our new name and coverage very soon. How soon? Just a few days.

Houston Gets Gospel via IPTV

What many believers would deem “the gospel truth” is coming to the Houston IPTV viewscape.

This is by virtue of a just-announced IPTV carriage ageement between the IPTV fiber-to-the-home Optical Entertainment Network’s FISION service and the Southern Entertainment Network.

The contract will see Southern Entertainment’s TheSET Southern Gospel Music, Black Gospel Music, Bluegrass and Classic Country Music channels made available to FISION’s mostly Houston metro area, multi-channel (TV and Internet) customer base (exact number of subscribers not released).

You may not see all of the common threads this content package offers. If not, I offer the personal perspectives of having attended many Bluegrass festivals. These events- which usually begin Friday nights and last until Sunday Noon, start out with two days of not only pure bluegrass, but bluegrass renditions of classic country hits. And then on Sunday morning, the music fare switches to Southern Gospel- which from time to time features fiddle-based adaptations of black gospel standards.

And do I need to remind you that Houston is the most populous municipality in what is often referred to as the Bible Belt?