How to Strategize for Mobile Marketing Success

Mobile can be a new platform for building brand loyalty, stimulating traffic, and enhancing interaction. Eventually, sooner than we think, mobile will drive sales. If you’re going to “go mobile,” make sure that your efforts are framed by clear and attainable goals.

Droid Pro — Bridging the Android/BlackBerry Gap

Motorola has been enjoying the popularity of its Android product line, and the Droid Pro looks to take it to the enterprise worker. It starts with the Android 2.2, and adds a touch screen coupled with a keyboard that could have come from the BlackBerry folks.

BlackBerry Style Review: RIM Goes Retro

Smartphones with big touch screens are popular, but RIM has gone old-school with the BlackBerry Style. The Style is a modern adaptation of the flip phone, and given RIM’s attention to detail and the new BlackBerry 6 operating system the handset works the form surprisingly well.

Penny Smartphone Sale at Amazon Wireless

Those looking for a new smartphone should check out the penny sale at Amazon Wireless. BGR reports that all Verizon Droid smartphones are only one red cent through Nov. 22, and investigation shows there are also BlackBerry devices, including the brand new Torch on AT&T.

Angry Birds Coming to Low-End Android Phones

The Angry Birds phenomenon just keeps rocking the mobile world, and soon a second Android version will be rocking low-end handsets with older versions of the OS. Performance issues are forcing Rovio to develop this version to address the diversity of devices running Android today.

Stress Testing the iPhone 4, HTC Desire

A website has launched that puts popular smartphones through a series of controlled stress tests to see how they fare. Gadgetstress.com takes smartphones and puts some serious hurt on them, then ranks them so consumers can tell how each phone stacks up against the competition.

Hard Copy Pro — Instapaper App for Android

The only thing I don’t like about Instapaper is the lack of a native Android app for my phone, as often that’s the device at hand when I have time to catch up on some reading. That’s where Hard Copy Pro comes to my rescue.

ResToggle — Enable Your Android Phone’s Hi-Res Mode

Android phone owners who have taken the step to root their phone can do things not possible otherwise. ResToggle is an app for rooted Android phones running Froyo (Android 2.2) that provides the ability to change the display to higher resolutions than originally supported.

Mobile Healthcare Has Ills, But the Prognosis Is Good

Mobile technology has the potential to make a huge contribution for advancemetns in global healthcare, but incorporating it is not without significant challenges. The mHealth Summit is currently underway in Washington, D.C., where healthcare experts have come together to address these challenges.

Evernote 2.0 for Android: Notes Leave the Cloud

The folks at Evernote have rolled out version 2.0 of the Android mobile client, a major update that lets premium users keep notebooks on the phone for access without network connectivity. Premium account holders can now download notebooks to the phone for access without the web.