How Technology Won the Presidency, Part I
Command of the issues, cool confidence and disarming smile aside, Barack Obama might just owe his campaign’s success to his team’s ability to harness the technology at their fingertips. Social networking, broadband and data management all played huge roles in making the Obama campaign the most personalized presidential campaign ever. I learned just how big a role technology played last week, when I sat in on a presentation at the WebTrends Engage conference by Obama data gurus Dan Langer and Luke Peterson. Afterward, I sat down with Peterson, data architect for Obama for America, for more details. Here’s what I found out. Read More about How Technology Won the Presidency, Part I