Do you like ads? Then you’ll love NBC’s online Olympics coverage

NBC’s Olympics coverage online, streamed through YouTube, features some quality technology, a deep catalog, a strong user experience — but the ad load on archived and broadcast coverage is massive. Which feels excessive, especially given that it’s limited to cable subscribers.

Poll: Which screens will you use for the 2012 Olympics: TV, PC, mobile?

There’s an unprecedented amount of digital video coverage for this year’s Olympic Games and yet analysts suggest that the TV will easily trump viewing on other screens again. The numbers look low because of our time- and place-shifting mentality: Share your viewing plans in our poll.