Today in Cloud

We’ve been seeing Cisco’s data-center competition heating up in the past year, and it looks like those disparate efforts reached a combined critical mass today: HP announced its HP Networking brand, eliminating the ProCurve and 3Com brands; Arista unveiled its super-scalable Arista 7500 switching platform; BLADE Network and Voltaire teamed on high-density 10 GbE fabrics; Force10 laid out its 40 GbE plans; and Extreme Networks announced that it is tackling VM mobility with a virtualization management product and with its “Direct Attach” architecture. Unless all of these various efforts fail to get traction, it looks like vertically integrated unified computing, at least, won’t ever become the dominant solution.

HP Buys 3Com to Play Cisco’s Server Game

hplogoUpdated: HP (s hpq) said today that it plans to buy router and switching gear maker 3Com (s coms) for $2.7 billion — a deal that seeks to put HP on better competitive footing against Cisco (s csco) and its server efforts. HP and the rest of the computing industry have struggled to come up with an answer to what Cisco calls unified computing systems, which combine servers and networking into one box, and in doing so have tended to lean on partnerships with networking providers such as Brocade (s brcd) and Juniper (s jnpr).
With its No. 2 line of Pro Curve networking gear, HP  was seen by the industry as being in the best position to compete, so this deal looks like an admission from HP that it has some holes in its networking portfolio that Cisco could exploit.  The boards of both companies have approved the deal. HP will pay $7.90 per share in cash for 3Com. My question is: Why didn’t it buy Brocade?
Update: Cisco has posted a comment in response to the deal, basically saying that HP is welcome to follow its industry leadership in unified computing.
Update2: Dan Primack over at peHUB has raised some legitimate questions about the price HP paid, and noted how 3Com’s stock has been steadily rising in the last couple of weeks. He pulled some Bloomberg data that shows how trading volume shot up today before the deal was announced, leading him and other blogs to suspect insider trading may be at work.

Exclusive: EMC Compute Cloud Coming This Month

indexEMC (s emc) is planning to launch a cloud computing service to compliment its Atmos on-demand storage service at the end of this month, according to a vendor working with the storage giant on the project.  The computing cloud will be built on Cisco’s (s csco) Unified Computing System gear, which makes sense given that EMC is a big partner in Cisco’s server efforts. Neither EMC , nor Cisco, responded to a request for comment. Read More about Exclusive: EMC Compute Cloud Coming This Month