Under pressure because the new iPad’s 4G connectivity does not work outside North America, the company has started dropping its claims in some international markets — like the UK and Australia — but not in others.
U.S. Cellular has begun selling its first 4G device, the Samsung Galaxy Tab 10.1, across its coverage area, though LTE speeds will be limited initially to parts of six states. The data plans aren’t cheap, but it’s providing the first 4G option for many small towns.
Aided by the launch of the iPhone 4S, the number of U.S. smartphones embedded with mobile broadband connectivity jumped in 2011, increasing from 6 percent of at the end of 2010 to 35 percent by the close of the year, according to the NPD Group.
Apple finally gave the wireless industry the 4G device it’s so long been craving. Even more importantly, LTE connectivity in the new iPad virtually assures similar treatment in the next iPhone. Apple has stepped up; now it’s the operators’ turn to lower mobile data prices.