Rethinking Facebook’s role in ‘f-commerce’

While Facebook commerce has been a dud, 8thBridge believes there is a future in f-Commerce, though it means rethinking the role Facebook plays in it. The company unveiled a new new social commerce platform on Tuesday, that doesn’t rely on steering shoppers to Facebook stores.

How Brands Can Make Facebook Stores Pay Off

Last week, investors poured money into ShopIgniter and Milyoni, companies that build Facebook storefronts for merchants and retailers. Many are skeptical about that opportunity, but with thousands of merchants building Facebook stores, it’s worth examining the challenges and what could make those stores effective shopping vehicles.