OkCupid told people who weren’t compatible that they were a romantic match, as an A/B test to see if users bought it.
Startup will use funds to branch out to add mobile marketing automation to its mix of A/B testing, content management and analytics, said Co-Founder Momchil Kyurkchiev.
An API launching today aims to help web and app developers make quick decisions about pricing and advertisements.
Mobile developers who want to test out UI elements of their apps to gage user involvement can now do so using Leanplum’s SaaS service.
Netflix is currently testing personalized profiles for its subscribers, and we’ve got some first photos of how they look like. If successful, these profiles could finally rid your recommendations of your kid’s questionable movie choices.
Kids don’t need to be able to read to navigate Netflix’s website, thanks to a new and much simplified section with children’s content. The new UI isn’t available to everyone yet, but Netfix has looked into making its site more appealing to kids for some time.
I spent yesterday afternoon in an hours-long strategy session with some former Y Combinator grads. The team is in the final week of preparing their startup for its Beta launch, and they were having difficulty yesterday deciding what the ultimate hierarchy of the pre-launch tasks should be. I’m sure all founders struggle with this, so it forms our Question of the Day, below.
Their service is cool, and promises to make a very painful business task — document sharing between parties — much easer. (Google Docs is fine, but these guys can make it slick to share documents even across multiple software platforms. I’ll tell you more about it when they come out of stealth.)
The founders were eager to add one last feature to their product — so they could promote it at launch for its compatibility to some existing big names in the market (like Google Docs). Great marketing value in that for sure, and it shows the founders recognize they’ll need traction immediately to survive in a crowded space. A headline-grabbing feature would help.
But one of their investors grew concerned that this risked jamming to much stuff into the launch. Read More about Question of the Day: What R Your Pre-Launch Priorities?