The combined companies’ tech wherewithal could mean more effective, targeted data-driven marketing.
A data broker tried to show us what it knows about our lives — but the transparency ploy quickly fell flat with both consumers and privacy advocates. That doesn’t mean it shouldn’t get points for effort.
Curious about how much of your personal financial and other data is collected by data brokers? Check out Acxiom’s Aboutthedata.com to get a glimpse.
Is Facebook serious with its new partner categories advertising program? Somehow, using offline data to target ads seems like a stretch for a company already facing a privacy backlash and that has such rich data to mine from inside its own platform.
Big data and the marketing world go together like peanut butter and jelly. Marketers want to present their brands in the most-effective manner possible and always put the right ad in front of the right person. Big data makes that possible at a whole new level.