OK, now I’m convinced Facebook is trying to be creepy

Is Facebook serious with its new partner categories advertising program? Somehow, using offline data to target ads seems like a stretch for a company already facing a privacy backlash and that has such rich data to mine from inside its own platform.

5 companies turning your data into dollars

Big data and the marketing world go together like peanut butter and jelly. Marketers want to present their brands in the most-effective manner possible and always put the right ad in front of the right person. Big data makes that possible at a whole new level.