Will 2017 be the Armageddon for Online Ads?
Ad fraud is on the rise, and nothing good will come from it.
Fraud problem makes Facebook more attractive to online advertisers, say ad insiders
The online ad industry is still bedeviled by botnets. And since no one is cleaning up the problem, advertisers are likely to respond by moving their ads to Facebook and Google, where they can be sure a real person will see them.