SAY Media, created when video-content company VideoEgg acquired blog-software provider Six Apart in 2010, says it is selling off its media properties — the latest example of a company getting squeezed by the bifurcation of the online advertising market
Facebook is overstating the importance of its cookie-free ad server, but Google’s DoubleClick empire is facing its first serious threat in years. Advertisers and agencies should launch trials immediately, if for nothing else than Google pricing leverage.
What are the different forms of native advertising, and how should you pick among them? Here’s a guide.
WunWun, a New York startup that calls itself an “on-demand helper,” says it will deliver any item purchased from a store to consumers in Manhattan for free.
Unlike Apple TV, which is largely about on-demand content, Amazon has a number of assets that could significantly enhance the linear TV experience if incorporated into a set-top box that worked in conjunction with a tablet.
Content and media sites are struggling to accommodate the polarizing forces of programmatic ad-buying and native advertising. While there’s no single solution to thriving in digital advertising, social media analytics can help.
Google and Facebook are gaining share, mobile advertising is growing but still search-dominated, and slow progress in digital brand advertising means that television isn’t going away anytime soon.
Yahoo is up after a mediocre Q3. Yet it hasn’t shown progress in display advertising.
Amazon was its usual close-to-the vest self, even as it promoted its ad platform to an audience of advertisers and agencies. Amazon has the reach, the data, and the ad inventory to be a disruptive force in digital advertising and marketing.
Facebook’s pre-emptive strikes on privacy messaging don’t seem to be winning it much good PR.