A study of Black Friday cyber-shopping said that social media advertising was a big bust with few people buying things in response to an ad from Facebook. The story is very different if you use other metrics to define “responded.”
Web publishers can buy tools that let them identify and segment their readers, and then combine that information with other customer data to offer fine-grained audience options to advertisers. As the ad market gets more demanding, the tools may become essential for some – but not all.
Many small businesses have had few options beyond Google’s AdWords to attract customers online. But now, upstart ad companies are using social media and new publishing tools to offer businesses effective — and affordable — alternatives.
A growing army of bots are doing everything from leaving comments to entering sweepstakes, harming the online environment for both publishers and advertisers. Solve Media has a study on the problem.
Over the past few months, as the future of Yahoo itself has been unclear, some have speculated that the company might sell its ad exchange Right Media. In a mini media blitz on Thursday, the company said it is sticking with Right Media.
Three weeks after raising $27.5 million in new funds, mobile ad network Jumptap, which has said it could go public within a year, has added a chief operating officer and a new board member.
According to estimates, 30 percent of online ads are seen by no one at all.
Adchemy, the six-year-old online ad technology company, has raised $61 million in a Series E funding round led by Microsoft. This round brings the total venture capital invested in Adchemy to $116 million, Adchemy CEO Murthy Nukala told me in an interview on Tuesday.