Most CMOs view paid search as a basic transactional relationship with no real strategic value beyond the revenue from the click. Forward-looking CMOs are adopting big data technology to tap search for data on consumer intent, behaviors, and preferences.
BoostCTR, which pairs a stable of 1000 copy writers with core optimization algorithms, now has money to boost its sales presence.
Adchemy, the six-year-old online ad technology company, has raised $61 million in a Series E funding round led by Microsoft. This round brings the total venture capital invested in Adchemy to $116 million, Adchemy CEO Murthy Nukala told me in an interview on Tuesday.
Adchemy has figured out a way to tweak web ads to make them dramatically more effective. The company performs a crazy real-time technical dance to optimize the ads and landing pages shown to searchers. We visited its new office this week to learn more.
Online lead generator Adchemy has secured a $19 million third round funding. Mayfield Fund led the round, with Hellman & Friedman and existi…