Getting feedback on decisions isn’t always easy as it sounds, especially when it involves visual options or more in depth questions. That’s a problem that former AdMob founder and CEO Omar Hamoui is trying to target with his new startup Maybe.
Google may be poised to help bridge mobile monetization gap with the biggest integration of its AdMob acquisition to date. AdWords’ more than 1 million advertisers will now be able to extend their campaigns to AdMob’s network of 300,000 mobile apps.
A team ex-AdMob and Google scientists are launching Drawbridge, which allows advertisers to target consumers across desktop and mobile. The company is coming out of stealth mode with $6.5 million in funding from Kleiner Perkins Caufield & Byers and Sequoia Capital
Xyologic, a mobile app search firm, has come up with what it says is the first break down of mobile advertising on Android apps, showing that Google’s AdMob is well ahead of rival ad providers. It found 89 percent of the top Android apps use AdMob.
Google has been prodding mobile website owners to optimize their sites for mobile. Now, it’s taking a more aggressive step by announcing that it will consider whether an advertiser has a mobile optimized site when assessing ads quality for all AdWords campaigns.
Google (NSDQ: GOOG) has been closing down a few properties of late in a “spring clean” of its vast portfolio of services — never mind that…
Apple and Google have both picked up multiple smaller companies in recent years, and even some larger ones like Motorola(s mmi), and both can afford to grab more. It can be hard to keep straight who bought what when, but this graphic should set things straight.
Google’s tablet software has yet to really make a dent in the market, but Apple’s iPad is attracting more and more users every day. In some…
Microsoft’s Windows Phone 7 is getting a vote of confidence from a company not usually counted among its allies.
AdMob is releasing a software development kit for Windows Phone 7 developers and is updating its platform to full HTML5 for iOS, Android and Windows Phone 7. The changes mean developers will be able to include rich media AdMob advertising units easily across all three platforms.