Sort-of-stealthy Domo gets ready for its closeup

Looks as if Domo, the business intelligence startup founded by former Omniture CEO Josh James, is getting ready to be more chatty about just what its product does and what it’s been doing with the $250 million it’s raised.

It announced plans for Domopalooza, a customer conference to take place in Salt Lake City in April. There’s not a ton known about the product except that it gathers data from all of a company’s existing applications — [company]Salesforce.com[/company] CRM, [company]SAP[/company] ERP, 300 of them in all — to help it react faster to changes or errors in its processes.

Domo CEO Josh James also talked a bit to Re/code. Per that story, Domo is

a big software platform that pulls in all of a company’s operational data, creating a live view of pretty much every aspect of its operations — inventory, manufacturing, the amount of needed supplies, who’s being paid and who’s paying, who the employees are and what they’re being paid.

Which, in truth is very little more than what James told the Wall Street Journal last February (paywall).

At that time, James said Domo can start by:

[showing] someone data about their company, bringing in data from Salesforce and Concur and SAP and looking at the data. The next thing they want is to ask questions, so you need social. Then they want to understand who people are … and it expands and grows from there. We feel like we’re doing seven or eight unique things, and I don’t think there’s a company that has more than one or two.

Domo, founded in 2010, claims 1,000 customers — all of which had to sign non-disclosure agreements about their use of its software. That’s a pretty impressive tally, although a  startup’s definition of “customer” can be pretty loosey-goosey.

Still, James has a lot of credibility. Omniture, which Adobe bought for $1.8 billion in 2009, offers a popular tool web analytics tool.

Domo, based in American Fork, Utah, is one of several new-look business intelligence startups — a cadre that also includes Thoughtspot, Looker, Chartio and others. Since it reportedly has 600 employees, it’s sort of hard to see it as a startup.

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