Reddit is looking to monetize its community, but its somewhat anarchic approach makes it hard to cozy up to brands, so the site is focusing on the benefits of a real conversation with users
The transition from advertisers, publishers and ad networks using UDIDs to target their ads to Apple’s expressly designed-for-them Identifier for Advertisers, is going slowly. The reason? A combination of a bug, bad timing, and a slow-moving industry.
Adchemy, the six-year-old online ad technology company, has raised $61 million in a Series E funding round led by Microsoft. This round brings the total venture capital invested in Adchemy to $116 million, Adchemy CEO Murthy Nukala told me in an interview on Tuesday.
Montreal, Canada-based newspaper La Presse unveiled a plan today to offer a free iPad to readers of the paper who sign up for subscription terms of at least three years, according to Projetj.ca. The newspaper also plans to eventually become a digital-only publication.