Amazon spruces up cloud support options

Amazon is looking more like an enterprise tech vendor all the time. On Thursday, it announced spruced-up support offerings for customers deploying work on the AWS cloud. As it woos companies to put mission-critical loads into Amazon’s cloud, expect more support services to come.

Netflix: We don’t need no stinkin’ data centers!

For anyone interested in cloud computing, Adrian Cockroft’s recent presentation on how Netflix uses a combo of Amazon Web Services and its own home-grown PaaS is a must read. Cockroft is director of cloud architecture systems for Netflix, the giant streaming media company.

Fantasy Shopper scores $100,000 Amazon prize

British social shopping game Fantasy Shopper, which launched last month, has become the first non-American company to win the top prize Amazon Web Services Start-Up Challenge.

Are IaaS Clouds Becoming Arms Dealers for PaaS Clouds?

When all is said and done, Google, Microsoft, Salesforce.com and others might be battling it out for PaaS (and SaaS) dollars against a whole slew of smaller providers operating within the infrastructural confines of AWS, Rackspace, Terremark and Savvis. PaaS and SaaS providers will need infrastructure to house their services, and large providers have plenty to sell them.

Today in Cloud

Amazon today announced its Spot Instance pricing model, which allows users to bid on unused capacity at lower-than-standard rates, thus saving money for workloads that might beĀ  amenable to periodic spurts of processing. The one drawback to this feature is that it requires users to build and manage applications in a manner that utilizes constant saves or checkpoints, and that likely uses Amazon’s Elastic Block Storage, to ensure work recently completed is not lost due to an unexpected termination. Given that the requisite development knowledge to take advantage of Spot Instances might not be second nature for many users, I wonder how long it will be until Amazon adds tools for this kind of optimization into its management interface?