Online Celebrities or Mainstream Celebrities: Who Should You Cast?

Mindy Kaling or Michael Buckley? Jessica Alba or Jessica Rose? Of course it helps to have well-known faces attached to your web series, but from what world should you draw them: the mainstream media, or the online video community? (Because the 6th thing we learned at NewTeeVee Live is that there’s definitely still a divide.)
If you’re not looking to be a flash in the pan viral hit, but rather a long-term success, you might reconsider the involvement of the truly famous. While having a known name like Amy Poehler behind your show is of course a huge benefit at launch time, for any sort of longevity you still have to build an audience for that actor within the online video community. And that actor has to be invested enough to stick around.
Felicia Williams of Next New Networks said on a recent panel at OMMA that “when a traditional celebrity embraces online video, such as when Jessica Alba challenged the Internet to a staring contest, it does huge numbers, but if that’s not the case it’s anyone’s guess.” Co-panelist Jake Zim of Safran Digital Group (whose projects include PG Porn), on the other hand, believes that it depends on your company’s business model. Safran focuses on the possibility of selling its projects “upstream” (ie: to TV networks and other opportunities), which is easier with mainstream personalities known offline. “But Gary Vaynerchuk,” whose phenomenally successful Wine Library TV made him one of our breakout video stars, “will work his ass off,” Safran said.

As mainstream celebrity’s increasing expansion into online video is a pretty new phenomenon, the success of shows like Poehler’s Smart Girls At the Party is hard to measure. But because mainstream celebrities are often busy doing, you know, whatever made them celebrities in the first place, hinging a project’s success on their availability is a dangerous game. Read More about Online Celebrities or Mainstream Celebrities: Who Should You Cast?

Amy Poehler’s Smart Girls, Single Man Joins Single Ladies: NTV Station Today

In case you didn’t know, Justin Timberlake is only one of Beyonce’s many imitators. This Single Man‘s imitation of the intense Single Ladies choreography has been up for a while, but just to confirm how flawless it is, check out the two sets of dancers in the same video.

And today we join Smart Girls At the Party, the Amy Poehler-hosted series focused on the accomplishments of young girls. Just because there are young girls involved, though, doesn’t mean that Barbie should be. Check out our thoughts at NewTeeVee Station!

Amy Poehler to Star in Web Series for Girls

Hot on the heels of her skit with Tina Fey as Sarah Palin burning up the Internet, Amy Poehler will launch and star in a new web series for young girls. Smart Girls at the Party will be created and distributed through ON Networks and “celebrates young girls who are changing the world by being themselves,” according to a press release.

In each episode, Poehler will interview a girl with a unique talent, community interest or point of view, and the show promises to range from the funny to the serious. The first season of Smart Girls will kick off in October and will be shown on ON as well as syndicated to iTunes, Adobe Media Player and more. Though Poehler announced she’s leaving Saturday Night Live after the election, and she has her own sitcom in the works, its nice to see her creating a web series that’s a little different from what’s already out there.

Will It Spread? Tina Fey as Sarah Palin on SNL

With the return of Saturday Night Live, we’re bringing back this feature — because no other pop culture entity has been so good to viral video.

Will It Spread? Palin/Clinton Open, SNL

What’s It About: Saturday Night Live coaxes Tina Fey home for the cameo people have been demanding since day 1 of Sarah Palin’s appearance on the national scene. Amy Poehler, as Hillary Clinton, calls Palin out for her “Tina Fey glasses.”

Premiered: Sept. 13, 2008

Viral Qualities: Ladies and politics are a lethal combination, and in a few short weeks Sarah Palin has cornered the market on this particular zeitgeist.

Star Power: I’ll say it: Tina Fey just is the coolest. Even if her accent is more Fargo than Juneau.

Drawbacks: The back-and-forth comparing of Clinton and Palin’s political backgrounds and the treatment each has received from the media is pretty funny — but a lot of this material has already been covered. (Though, to be fair, not on national television.)

Mash-up Potential: Depends on how you define it. It’s unlikely that anyone will choose to riff on this particular short — but that’s because they’re all already doing their own Palin impersonations.

Current Viral Status: 88,668 views on NBC.com within twelve hours of its premiere.

Spread-factor (scale of 1-10, 10 being Lazy Sunday): 8. It’s one voice in the chorus of people mocking the governor of Alaska — but it’s the star soprano.