EyeView Creates and Tracks Demo Videos

So often testing and tweaking a product once it’s released is a nice-to-have but not a need-to-have. Tel Aviv-based startup EyeView believes it can make the refinement process easy when it comes to online product demo videos. The company shoots and optimizes product demo videos for its customers to help boost conversion rates.
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The company said this week that it received more than $1 million in its first round of funding led by Lightspeed-Gemini Internet Lab and another private investor.
There are two components to EyeView’s service. The first is a video production company that focuses solely on making product demo videos — nothing else. The second part of the company provides analytics to determine how a customer can best optimize those videos to improve conversion rates. A conversion could be a sale or site registration — however the customer defines it.
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Sitemasher Provides Cost-Effective Tools for Web Developers

Sitemasher

Sitemasher


I wasn’t sure what to make of Sitemasher when I first heard of it. With Sitemasher, you can build a web site, manage the content, get analytics, implement basic SEO, and you get managed hosting to boot.
But at $99/month, I felt the kerpow of sticker shock. I knew that I had to think about Sitemasher differently to fully appreciate its value.
So after a demo with the company, here is what I’ve learned.
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YouTube Offers Wisdom of Crowds as a Video-Editing Tool

YouTube has developed a new analytics feature called Hot Spots to help video creators see, on a second-by-second basis, when they’re losing their audience and when people are especially tuned in. The tool was released today as part of YouTube’s “Insight” dashboard.

Here Comes Trouble: Conversation Threading

A single commodity hard disk is fast on its way to being able to store every song ever recorded;* a close examination of how the rapid improvement of storage technology might apply to communication, therefore, is long overdue. Consider email, where the retention of messages enables the threading of conversations by recipient, subject and date. For while recording telephone calls usually means government wiretaps, the merits of a communication archive from an end user’s perspective deserves some consideration.

Few over the age of 25 will like the idea of creating a permanent record of telephone calls and other forms of communication, but the discomfort of mature adults can represent a counter-indicator. Plus, it seems safe to assume that people can distinguish between government (bad) and personal (good) uses of recording technology. Communication archives will require strong privacy tools and a reliable delete function, but an argument against a permanent record is an argument against communication. After all, people avoid email in some contexts, but no one proposes eliminating email archives.

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YouTube Adds Referrals, Changes Layout

YouTube has made some updates to its site, adding referrer logs to its analytics package and changing the layout of video pages.

Part of the Insight analytics toolset, the new Discovery feature tells you whether your video was found through a YouTube or Google search, by browsing under “related videos,” linked to from an email or web site, or watched through an embedded player somewhere. You can also see what search terms were used to find your video as well as a list of external websites sending traffic your way. (Be sure to thank them!)

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Random musings of no importance

JK_100pixIt’s the kind of weekend that has me thinking about goofy stuff that doesn’t really matter but I have to get them out of my system.  Here they are in no particular order:

As bad as the food is at McDonald’s why are their French fries so much better than other fast food chains?  They’re just so golden brown and tasty.  Why haven’t the other food chains figured out how they do it by now?

Speaking of McDonald’s, ever notice how the beeping of the fry machines sounds just like the beeping of life support machines in the intensive care units in hospitals?  I guess that’s kind of appropriate, isn’t it?

Why does the gas pump ask if you want your transaction to be debit or credit?  The only difference at the gas pump is if you choose debit you have to enter your PIN number.  Credit you don’t so why ask?  And why would you choose debit?

Why do people who can’t even operate an electric can opener think they can scan their own groceries at the U-Scan lane in the store?  While the line of people behind them wait for the employees to help them, of course.

As great as the MacBook Pro is there’s nothing better than sitting in the easy chair in front of the basketball game using the Tablet PC like I am now.  It can’t be beat.

Why is Saturday Night Live so bad?  Is the current show so bad due to the lack of star quality or due to bad writing?  Or all of the above?  Remember Jim John Belushi, Dan Akroyd, Gilda Radner and Chevy Chase?  There’s nothing memorable about any of the shows today.

Why do kid’s sport leagues let every team in the division into the playoffs?  Doesn’t that make the whole regular season pointless?  Just ask your kid and he/she will tell you the regular season games don’t matter.

Speaking of kids why do schools try to eliminate competition in schools?  Is it just to protect kid’s delicate psyches or does it stem from the belief that competition hurts self esteem?  A little healthy competition is actually good for kids, it builds character.  If we don’t show our kids how to succeed they can only succeed by accident.  At least that’s obvious to me.

Death of Dial-Up

SBC’s new low $14.95 a month pricing for DSL service is the last nail in the coffin for dial-up, at least in those locales where high speed connections are available. (The offer is only available online.) FCC says that’s over 90% of the country, but then we might be stretching a little. Bad news for AOL, NetZero and all those who have made a living out of selling dial-up connections.
Even though this price is for new customers, the lower prices are going to accelerate the price war between cable and phone companies, at least for new customers. I am sure, cable guys are going to counter this move with same priced service with 1 megabits per second minimum. But the new aggressive move could be a way to throttle down cable operator’s current speed advantage. Alternatively, since we have been noticing all the issues with IPTV – technical and political – which means the higher speeds could take a little while, this could be a defensive move to shore up against line losses to cable operators a chance to mop-up the broadband market. By being aggressive, SBC can lock in a lot more people. That’s smart. Hey no one is talking about the upload speeds on these budget connections. I hope there is enough juice to make VoIP calls. (Or one could call it killing two birds with one stone!)