It’s obvious by now that iOS and Android are the top dogs in mobile, so the battle is on for the third platform player. Windows Phone is looking better to be No. 3 to my eyes, but mobile analytics firm Flurry suggests a different player: Amazon.
Google has decided to overhaul the way it presents all of its digital content–apps, music, movies, and books–by changing the name of the Android Market to Google Play, in hopes of increasing interest in its content wares and simplifying the experience.
Facebook is gearing up to take advantage of the mobile web and put itself at the head of a growing web app ecosystem. Today, it announced a set of initiatives that should help standardize mobile web browsers and enable better payments in mobile web apps.
Finding what you want in a sea of mobile applications can be a frustrating and exhausting process. Facebook wants to remind mobile developers that it has a lot of users and that discovering new things is a huge part of the Facebook experience.
Though the App Store is still ahead of rival Android Market in discovery features, Apple clearly sees a need to ramp up and improve the way it helps consumers pick through its growing collection of apps. That’s what’s behind the acquisition of app discovery engine Chomp.
Independent mobile app store GetJar is looking to virtual currency to get users to come and keep downloading and interacting at GetJar’s app marketplace. The company today is introducing GetJar Gold virtual currency which will be awarded to users for downloading Android apps.
Analytics firm Distimo said that, of the top 110 apps that appear in both Android Market and Amazon Appstore, 42 of them make more money on Amazon than on Android Market. That’s a strong showing for Amazon’s Appstore, which got a boost from the Kindle Fire.
Google is addressing growing concerns about malware in Android Market with the formal unveiling of a scanning service called Bouncer that will attempt to weed out bad apps in its marketplace. The move should help Google address growing concerns about malware in Android apps.
Apple’s iOS mobile platform tends to sell more paid software than its rivals, and its biggest advantage might be a head start that Google, Microsoft or any other mobile competitor can’t do much to eliminate: iTunes. It’s also an advantage Apple likely isn’t done profiting by.
Android Market has topped the 400,000 app mark, doubling the software available for the smartphone platform in just eight months, according to app analytics firm Distimo. Android Market is still shy of the 500,000-app milestone the App Store hit recently, but it’s catching up.