Angry Birds developer Rovio is considering laying off up to 130 people, or roughly 16 percent of its staff. The Finnish outfit’s CEO, Mikael Hed, said in a blog post on Thursday that Rovio had been expanding “on assumptions of faster growth than have materialized,” and would now focus on games, media and consumer products – as the Guardian has noted, this may affect Rovio’s burgeoning educational wing. Angry Birds versions still have around 200 million month active players, but that’s a falling number and the firm has struggled to come up with another hit that’s comparable. Still, Rovio has a great merchandizing business that will no doubt get a boost from an upcoming Angry Birds movie.
With a successful franchise in their back pocket, Angry Birds developers Rovio don’t need to reinvent the wheel with their next game. They can look for innovation in other indie developers.
Hullabalu shows us what kids entertainment might look in the age of the iPad. It is stunning, immersive and delightful. Most importantly it is touch and tablet native. Oh, they also got $1.8 million in funding.
Rovio’s Angry Birds Toons may very well be the first-ever mobile video show that reaches an audience of millions – but that doesn’t mean that startups are having it any easier.
Matt shares impressions of Nokia’s Lumia 810 and 822 while Kevin gives a summary of the Nexus 10: Great hardware but not quite up to par on the software front. Plus, both hosts are addicted to Angry Birds Star Wars: May the Force be mobile!
Rovio, whose “Angry Birds” app has been downloaded over 1 billion times, announced its first book app, a $0.99 iPad cookbook called “Bad Piggies’ Best Egg Recipes,” at the Frankfurt Book Fair Thursday. “We’re looking for millions of downloads,” CMO Peter Vesterbacka said.
Can’t get enough Angry Birds? Maybe you should invite the birds and pigs over to play the game in your home or office enviroment. A nifty proof-of-concept shows what it would look like on an iPad, giving us a glimpse of an immersive gaming future.
Rovio, the team behind Angry Birds, is launching Bad Piggies, a game told from the pig’s perspective. The game is still physics based but it doesn’t have the same visceral fun of throwing birds and bringing down structures.
I was going to include these posts in next week’s Om Says newsletter, but who wants to wait till then? I would say read these posts before you call it a Sunday. They aren’t exactly news, but that is why they are worth reading!
Rovio has finally released its next title after the smash hit Angry Birds — a physics puzzler called Amazing Alex that reworks an existing iPhone game with a few little extra touches. Will the Finnish company prove it’s not a one hit wonder?