Cisco: Professional Content, Not YouTube, Leads U.S. Online Video Boom

YouTube has almost become a synonym for online video in recent years, but professional online video platforms like Hulu.com are dominating YouTube’s dancing babies, according to a new Cisco (s CSCO) study. The company just announced the results of its Visual Networking Index Survey (PDF), which compared TV and online viewing habits in the U.S., China, Germany and Sweden. The survey finds that U.S. Internet users spend 2.5 times longer watching professional content as user-generated video clips on their PCs.

ciscosurvey

Video viewing devices used by U.S. Internet users. Chart courtesy of Cisco.

These results should be music to the ears of Hulu’s management, but the survey also shows that content owners have to play catchup when it comes to licensing their catalogs for overseas audiences. Germans spend twice as much time on their PCs and laptops viewing user-generated videos as opposed to professional content, most likely because there just is no Hulu.de yet. However, Cisco and other devices makers still have some work left to do, as well:  Many Internet users around the world don’t seem to be too excited about the prospect of online video on their TVs.

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