App Store Smarts, Not Apps, May Be the Better Investment

Appia, a white-label mobile application marketplace, announced $10 million in funding from Venrock today, brining total funding to $28.5 million. Casting a wider net with an app store builder may be the better play as opposed to raising millions for a single application.

Not Enough App Stores For You? Just Wait

PocketGear, a major mobile app store, sees more opportunity in powering other app markets than in selling directly to consumer. The company is relaunching itself as Appia, a white label app store provider to take advantage of a potential explosion in app stores.