Exploring what an Apple medical gadget might entail

Apple isn’t interested in transforming the Apple Watch into the ultimate health monitoring device, but the company is open to creating an entirely different product that would.

In a recent interview with The Telegraph, chief exec Tim Cook hinted at future involvement from Apple in health, but cited federal regulation processes as a reason it wouldn’t do so via its smartwatch. He did, however, talk about the possibility of an adjacent product (a gadget or app) that could have a serious impact on the health care industry — because, of course, Apple’s involvement tends to result in a pretty serious impact on every industry it touches.

While he gave few specifics, there are a few key factors surround FDA approval and technology in the health care sector that might help suss out what Apple has in mind. I caught up with Venkat Rajan, a health care analyst with market research firm Frost & Sullivan to clarify a few things about health care tech, FDA testing and Apple’s place in the medical arena.

“To be clear in terms of definition,” says Rajan, “the FDA doesn’t dictate how a doctor can use a device as much as it dictates how you market what the device says it does.”

He gives the example of hearing aids versus sound amplifiers — two devices that do essentially the same thing and function in much the same way, but are marketed differently. Hearing aids are positioned as a treatment for hearing impairment and, as such, typically come from audiologists.

Sound amplifiers, by way of contrast, aren’t marketed as treatment devices. Because of this distinction, this class of device isn’t subjected to the scrutiny and regulation of the FDA and, as a result the product reaches the market and the consumers much more quickly.

So where does that leave Apple? Cook made it clear that they’re not going to chase down FDA approval for Apple Watch, but that certainly doesn’t mean that the company will leave a potentially lucrative market untapped — nothing would be more unlike Apple.

“The real opportunities for Apple are something adjacent to the Watch and that probably means some type of peripheral, wearable-type technology,” Rajan says. “There are a lot of different potential wearables out there that are being explore and so it remains to be seen if Apple has a specific type of patient or disease profile in mind.”

There are already FDA-approved apps and peripherals that are available for use with Apple Watch, though the watch itself is not FDA-approved. Apple Watch’s current role in the health and medical arena is as a conduit for health-related data and communications for those who work in health care. Its role isn’t particularly different from that of a smartphone or tablet though it is, perhaps, much more portable.

While its health data collection and activity tracking work well for personal use, the lack of FDA-approval means that the data from Apple Watch isn’t particularly useful for doctors looking to treat patients and track their progress, which is a key element of wearable technology in the medical space. The future of powerful medical technology for consumers will likely revolve around the degree to which doctors and patients can trust the data gathered by their devices.

“A lot of these devices do a good job of tracking information,” Rajan says. “But I think it is taking a lot of the types of information — whether it’s heart rate or activity or blood sugar sensing — and taking it a level deeper, [such as] being able to collect medical-grade data that an insurance company, hospital, or physician could take a look at and make decisions around.”

Apple’s take on the smartwatch: Elegant evolution

After attending the “Spring Forward” event to get all of the remaining Apple Watch details and then getting some hands-on time with the device, I walked away with mixed emotions.

Apple Watch 42mm on wrist

On the one hand, [company]Apple[/company] debuted a polished product that was very responsive in my use. On the other hand, we learned few additional features or details we didn’t already know from the September Apple Watch introduction.

The Apple Watch pricing was perhaps the biggest new piece of information. A 38 millimeter Apple Watch Sport will cost $349 while a 42 millimeter version is priced $50 more.

Apple Watch Sport Edition

The stainless steel Apple Watch starts at $549 for the smaller model and there is the same $50 premium for the larger size. Depending on your choice of band, you can spend up to $1,049. And the Apple Watch Editions made from gold will start at $10,000.

Apple Watch Edition

Aside from that, we learned a few minor details to fill in gaps. We knew, for example, the Watch would support Apple Pay but today we saw how it works. Third-party apps were shown off as extensions to what you could already do on your phone. We learned that the display of Apple Watch is off until you either raise your wrist or tap on the screen. And we saw how you could take a phone call right from the Apple Watch with its microphone and speaker.

Screen Shot 2015-03-09 at 11.14.51 AM (2)

Here’s the thing: There was no surprise or compelling feature that set the Apple Watch apart from other smartwatches, and I didn’t really see any major advancement of the device category. That’s not necessarily a bad thing, though. If you liked what you saw in the Apple Watch back in September, you got a little more to like today. If you were unconvinced back then, you’re likely still on the fence.

The situation is, to me, vastly different from another first generation product from Apple. The iPad. When the iPad arrived, it truly stood out and put Apple out in front of the tablet market. Yes, there were tablets available in the past, but none compelled the mass market uptake that iPad did.

I’m not so sure the same will hold true for the Apple Watch, at least in its first iteration.

Oh, I still expect Apple to sell millions of watches. Just not tens of millions for some time to come. Those looking for the convenience factor of not having to reach for their iPhone 100 times a day will strongly consider it. How much they will pay for that convenience is another question. I hemmed and hawed over a $249 Android Wear watch in December, for example, even with a $50 holiday discount. Spending hundreds more isn’t something I’d personally consider, but that’s just me.

Screen Shot 2015-03-09 at 10.56.57 AM (2)

As far as early comparisons between the Apple Watch and Android Wear, the functionality is much the same. There are some unique features on both, but at their core, both do similar things — notifications, health tracking and small app functionality — as they extend apps and data from a connected phone. The interfaces are different though, and overall, in my limited hands-on time, the Apple Watch appears more responsive than any Android Wear device I’ve used: fast, slick animations and quick transitions between screens.

Forrester analyst James McQuivey seems to feel the same, backing up my impressions in an email:

“Competitors will also be relieved that Apple didn’t really surprise anyone with its features. Samsung and Motorola don’t have to worry that Apple has leapfrogged them in many functional ways — the Moto 360, for example, already does most of what Apple showed today, though sometimes the user has to go looking for those features.”

Apple’s take on the smartwatch is what you’d expect then: Designed in a way that Apple feels is elegant and intuitive, just like its iPhone and iPad products. Apple Watch isn’t quite a smartwatch revolution but more of Apple’s stamp on the product category.

Apple Watch Tim cook

Perhaps the biggest difference between Apple Watch and competing products is the fashion and luxury tie-in between the different bands — which looked very nice — and gold casings. Turning a phone accessory into a luxury item purchase might be the real advancement here, and that might get people to shell out $549 or far more for a smartwatch.

Apple Pay on the wrist: How Apple’s watch gets around the ID problem

Apple only gave a fleeting demo of how contactless payments would work on its new Apple Watch at its Spring Forward event on Monday, but it was an impressive one. You select a card from Passbook in the watch interface and then tap the wearable device against it or wave it over the payment terminal and, presto, your credit card is charged. The watch emits a tone and a vibration to show the transaction has gone through.

Furthermore, according to reports from the event, Apple Pay doesn’t always need to be manually activated in the watch. If you move your hand close to a near-field communications (NFC) based terminal, the app will immediately become active and use your primary credit card for payment — most likely the terminal’s NFC radio “wakes up” the NFC chip along with the Pay app in the Watch.

There also doesn’t seem to be any passcode or other ID authentication necessary. Most retailers will ask for signature –– after the EMV transition this year, many will start asking for PIN codes –– if the purchase is over $20 or $25, but Apple seems to removing every other barrier possible to a simple tap-and-go payments in its new wearable device.

But how does Apple do this with compromising security? Rather ingeniously actually. The Apple Watch appears to use its other sensors to make an indirect ID. Last week at Oracle Arena, Apple head of internet software services Eddy Cue explained that the watch senses when you put it on and then asks for authentication, which you can give either by supplying a fingerprint on the iPhone 6 or 6 Plus. If you’re using an iPhone 5 or 5s, which don’t support Apple Pay directly, you can enter a PIN code in the phone’s app or on the watch itself.

After that, as long as the Apple Watch is clamped to your wrist, your authentication is valid in Apple Pay. But as soon as the watch detects that you’ve removed it, Apple Pay locks up, requiring you to re-authenticate to re-activate it.

Apple Watch Pay

This means you won’t be handing your wristwatch to your waiter to pay your check, but most people probably don’t want to see their new $350-plus fashion accessory disappear behind the bar anyway. Short of a desperate criminal cutting off your hand at the forearm, it’s a pretty full-proof system: Apple Pay is active when the watch is on your wrist, and it’s nullified when the watch comes off.

What’s particularly interesting to think about is how this kind of variable authentication might be used to validate different types of transactions in the future. Anyone who has ever shopped with a piece of plastic knows that different levels of security come into play depending on what and where you’re buying. For instance, self-service gas stations typically ask for your zip code at the pump. Signature requirements kick in at a grocery store if you rack up a high enough bill. And if you’re making a big dollar-amount purchase, a clerk will often ask to see a picture ID.

Apple could fit different levels of Apple Pay authentication to those various retail security policies and then offer them up as options to merchants or payment processors. For instance, any purchase under $25 may not require any additional verification beyond a wave of a wrist. A more expensive purchase that would normally require a signature could be handled with a PIN code entered on the watch, instead of a John Hancock with a pen. A very expensive transaction could require Touch ID verification on the phone and a PIN number to boot.

I don’t know about you, but if I’m about to pay a $900 bill with my watch, I don’t mind jumping through a few extra hoops. On the other hand, I do get really annoyed when I’m forced to go through four or five different screens on a drug store’s payment terminal when all I’m doing is buying a stick of deodorant. If Apple could match a purchase’s level of hassle to its price, then it could do something much more impressive in payments than merely making them contactless.

Apple Watch will take 150 minutes to charge fully

We won’t get to test battery life for the Apple Watch until it lands on wrists starting on April 24. CEO Tim Cook didn’t go into much battery detail at the Apple Watch keynote, merely promising “all-day battery life,” which apparently means 18 hours, according to Cook.

But Apple posted a helpful page on its site shortly after the event, detailing what you can expect from Apple Watch’s little battery. Surprise: Its battery life varies widely based on what you’re asking it to do.

The “all-day” claim was tested on a prototype device using 90 time checks and 90 notifications over 18 hours, or about every six minutes. It also took into account 45 minutes on an app, and a 30-minute workout. This is also the first time that Apple has publicly estimated how many times you’ll look at an Apple Watch per day — about every five minutes.

When you reach for Apple’s magnetic inductive charger, it should be able to top off your watch’s battery up to 80 percent in 90 minutes, and fully charge it in two-and-a-half hours. Apple also noted that the 42mm Apple Watches generally experiences longer battery life than the 38mm models.

Apple-Watch-MagSafe-Inductive-Charger-250x280

If you’re using the device intensely, you can expect battery life to decrease. For instance, you’ll only be able to squeeze three hours of talking out of an Apple Watch, and 6.5 hours of using it as an iPod while listening to music through Bluetooth headphones. You’ll also need to wrap up your run in under seven hours before the battery gives out.

Tests on competing Android Wear smartwatches, which also need daily charging, have generally been close to Apple’s estimates. Ars Technica tested the LG G Watch’s battery and found it lasted just under 24 hours with normal usage — which might not be the same amount of usage as Apple’s tests.

But if you’re just using Apple Watch as a, well, watch, you can expect to eke out more time without a trip back to the charger. If you check your watch every 12 minutes, you can expect two days of battery life. If you turn on Power Reserve mode, you can eke out 72 hours.

Apple’s battery predictions tend to be on the mark; it doesn’t usually exaggerate how long you can work on one of its products. So — expect to get a full day of moderate usage out of your Apple smartwatch, as long as your day only has 18 hours.

Apple Watch ranges in price from $349 to over $10,000; on sale April 24

Apple answered questions about its first smartwatch at a media event in San Francisco on Monday and now we’ve got some answers on how much Apple Watch will cost and when you can buy one.

Apple Watch pricing depends on which size you get. The 38-mm Apple Watch Sport will cost $349, and the 42-mm model will cost $399. To move up to the stainless steel model, you’re going to spend at least $549, and as much as $1,049, depending on bracelet. The 42-mm models are $50 more. And for big spenders, the Apple Watch Edition with a gold case costs $10,000 and up. More information is now available on Apple’s website.

Apple Watch collection

Preorders start on April 10, and that’s when Apple will start to display them in Apple Stores. Apple Watch will go on sale on April 24 in nine countries, including China, Hong Kong, France, Japan, and the United States.

Bands, sold separately, will start at $49 for a sport band, with leather bands and a mesh bracelet coming in at $150, all the way up to Apple’s link band, which costs $449.

Apple CEO Tim Cook announces the Apple Watch during an Apple special event on March 9, 2015 in San Francisco, California.

Apple CEO Tim Cook announces the Apple Watch during an Apple special event on March 9, 2015 in San Francisco, California.

In the absence of a unified story about what Apple Watch is best for, Apple focused on several Apple Watch features on Monday. Its first demo centered on a feature Apple called Digital Touch, which was introduced in September. It allows a user to draw on their watch and send the image to a friend’s Apple Watch — a feature that Android Wear doesn’t yet include. Users can pick up calls or reply to iMessages from an Apple Watch.

Apple Watch stand up

Apple Watch is fitness-focused, too. If you’ve been sitting too long, it will tap you and remind you to get up. For more serious athletes, Apple Watch is sporting a new workout app that tracks running, cycling, and sessions on cardio machines at your gym. It sets activity goals for you the way a coach would. These aren’t third-party features; they’re built into every Apple Watch.

Passbook gets some Apple Watch love, too. It can be used on the Apple Watch to show flight times and store QR codes. Apple Watch will work with Apple Pay for contactless retail payments.

Other features will have to be provided by third-party developers. Apple previewed apps and notifications from ESPN, CNN, Salesforce, Instagram, WeChat, Uber, Shazam, Starwood Hotels, and developers. To get those apps, you download them through the Apple Watch app on an iPhone. That feature is in the iOS 8.2 update, available today.

Uber Apple Watch app

Even if you don’t like notifications or apps on your wrist, Apple Watch has a few nifty features, like the ability to change faces based on the time of day or your location. You can control your music and use Siri as well, although Siri doesn’t talk on the Apple Watch.

Apple Watch syncs with an iPhone through both Bluetooth and Wi-Fi. If you were wondering about battery life, Apple says that Apple Watch can manage an “all-day battery life across a range of activities,” which apparently means about 18 hours.

Apple Senior Vice President of Operations Jeff Williams announces ResearchKit on stage during an Apple special event on March 9, 2015 in San Francisco, California.

Apple Senior Vice President of Operations Jeff Williams announces ResearchKit on stage during an Apple special event on March 9, 2015 in San Francisco, California.

Apple debuts a thin, fanless MacBook that comes in gold

Although most of the attention at Apple’s special event on Monday will be on the Apple Watch, the company still had a little treat for Mac fans. As expected, Apple launched a 12-inch MacBook on Monday, and it will cost $1,299 or more when it starts shipping on April 10.

“We challenged ourselves to reinvent the notebook with what we’ve learned from iPhone and iPad,” CEO Tim Cook said.

macbook_overview_og

Starting, apparently, with colors. The new MacBook comes in the same colors as the iPhone and iPad: Gray, gold and silver.

This new laptop is a clear break from previous Apple laptops. Instead of Apple’s proprietary MagSafe charger, it has a single USB Type-C port, which delivers video, data and power in one, and a headphone jack. The single port shouldn’t cause too many problems when users want to plug in a device while charging: Apple says the new MacBook should be able to manage nine hours of web browsing on a single charge.

IMG_0099

Apple said its MacBook is 24 percent slimmer than the current MacBook Air line. Its length and width dimensions are close to those of the 11-inch MacBook Air. It sports a 12-inch display by slimming the extra space on both sides of the keyboard found on previous MacBooks. That 12-inch screen is a Retina display, sporting a resolution of 2304 x 1440. It’s powered by a 5-watt Intel Core M processor clocked at up to 1.3GHz, which means that the laptop doesn’t need a fan.

Phil Schiller, senior vice president of worldwide marketing, speaks during the Apple event in San Francisco on March 9, 2015.

Phil Schiller, senior vice president of worldwide marketing, speaks during the Apple event in San Francisco on March 9, 2015.

The new MacBook, simply called MacBook, sports a large trackpad using the taptic engine technology Apple is also using for its watches, and an edge-to-edge keyboard with a new mechanism that allows the laptop to be thinner. The taptic engine should enable new forms of touch interfaces, such as the ability to press harder to, say, bring up a Wikipedia entry or fast forward more quickly.

The new MacBook is apparently a new line of notebooks. It “joins” the existing MacBook Air, and MacBook Pros are getting the new upgraded taptic force trackpad as well.

Apple CEO Tim Cook announces the new MacBook during an Apple special event on March 9, 2015 in San Francisco, California.

Apple CEO Tim Cook announces the new MacBook during an Apple special event on March 9, 2015 in San Francisco, California.

Live blog: The Apple Watch “Spring Forward” event

Announced in September, the Apple Watch is nearly here; expected to ship in April. There are still many remaining questions about the wearable and Apple is likely to answer them all at its “Spring Forward” event in San Francisco at 10am PT, Monday, March 9.

I’ll be on the scene, live-blogging the event right here, sharing more about the device’s features and pricing as the product story unfolds. It’s also possible we see other new, or updated products, such as a 12-inch MacBook Air. Tune in right here for all of the details as the event unfolds and don’t hesitate to leave your [company]Apple[/company] Watch questions in the comments; I’m sure to get some hands-on time with the newest watch that doesn’t have hands to get you some answers.

Update: Here’s what Apple announced.

Apple event preview: Apple Watch, Apple Watch, maybe a MacBook

On Monday, Apple is holding a special event starting at 10 a.m. PT. Gigaom will be there to liveblog, and you can stream the video online from a Mac or iOS device.

Unfortunately, Apple doesn’t provide an agenda for its special events, so we had to come up with one.

apple-invite

Apple Watch price and availability

If Apple wants us to buy these smartwatches it’s been playing up the past five months, it’s going to have to tell us how much they cost and when Apple fans can start lining up. Apple Watch will go on sale in April, so this event will be Apple’s best chance to convince the public its worth the price.

We know the least expensive Apple Watch will start at $349. But there are three separate Apple Watch lines: “Watch,” “Watch Sport,” and “Watch Edition.” Watch Edition is made out of 18-karat gold. And each watch has optional bands sold separately. So there’s a lot of range for different prices.

Speculation has centered on the Watch Sport being $349, with the stainless steel Watch coming in somewhere between $500 and $1000. The Watch Edition is the hardest to pinpoint, with guesses starting around $1,000 and going up to $10,000 or more.

Apple Watch. Photo by Tom Krazit/Gigaom

You might even be able to pre-order an Apple Watch. We’ll learn on Monday.

Apple Watch apps

Apple has been holding secretive sessions with third-party developers in what sounds like a internet-free bunker in Apple’s headquarters, according to reports from Bloomberg and 9to5Mac. Developers reportedly can’t bring in anything but a hard drive and can’t take anything out of the room, but in return, they have been able to fine-tune their apps on real Apple Watch prototype hardware.

The Bloomberg report named BMW, Facebook, Starwood Hotels and United Airlines as companies participating in the secret lab sessions, but 9to5Mac put the number at “hundreds of iOS developers.”  CEO Tim Cook has said Apple Watch will be able to start a car, and Starwood wants to use Apple Watch as a hotel room key, so to show off those features, Apple will probably pull a few of its partners up on stage.

Apple CEO Tim Cook introduces Apple Pay with the Apple Watch.  (Photo by Justin Sullivan/Getty Images)

Apple CEO Tim Cook introduces Apple Pay with the Apple Watch. (Photo by Justin Sullivan/Getty Images)

9to5Mac pointed to Electronic Arts, Uber, Dropbox, and Match.com as participants in secretive Apple Watch trials. Apple will also mention ApplePay and explain how it works on the watch and how many partners it’s signed up. Apple could also pull one of its HomeKit partners to explain how Apple Watch works in a smart home.

Apple’s also has at least two of its own apps, Fitness and Workout, that it will need to explain to the world, in addition to improvements in the Health app.

Jony Ive in a white box

One major question about Apple Watch is what’s underneath the hood. Apple has said the S1, a “system in package,” is powering the smartwatch. I don’t expect Apple to go too much into specs on Monday — maybe it will reveal the Apple Watch has 8GB of onboard storage — but we’ll certainly get a little more clarity than we had before.

Apple Watch Internals

More likely is that Apple will be making the case that even in the absence of a “killer app” or compelling reason to purchase an Apple Watch, there are enough uses and it’s a good enough timepiece that you want it anyway. That discussion will likely focus on features and functions, like its low-power mode and “heart rate glance,” a way to check heart rate on the watch quickly.

Most likely, Apple design guru Jony Ive will deliver that part of that story, through a video, since he doesn’t like public speaking. And as is Ive’s wont, that video will probably take place in a white box.

Here’s Ive’s video from a white box from last September, when he introduced the Apple Watch:

https://www.youtube.com/watch?v=IwpGU3aUYao

iOS update

The new iPhone 6 is displayed during an Apple special event.  (Photo by Justin Sullivan/Getty Images)

The new iPhone 6 is displayed during an Apple special event. (Photo by Justin Sullivan/Getty Images)

It’s been almost confirmed that Apple Watch will require a companion iOS app for changing settings and controlling the watch. Since no such app is currently installed on iPhones, the next iOS update, 8.2, will likely have support for pairing with an Apple Watch, or the companion app could be accessible from the iTunes App Store.

Since Apple will have to push an update to Apple Watch users, it might give some stage time to other tweaks in iOS 8.2. However, the major iOS update will likely be revealed this June, at Apple’s developer’s conference.

One more thing?

If there’s a surprise Apple product announcement at Monday’s event, it’s unlikely to be the long-rumored bigger iPad or a new Apple TV.

silvergray-copy

Based on recent rumors, there’s a chance that Apple’s radically redesigned 12-inch MacBook might be a topic of discussion on Monday. The device is tipped to use the new USB Type-C port, and could be even thinner than the current MacBook Air. It’s not a sure thing, but if you’re in the market for a new laptop, perhaps you should wait until after Monday’s announcements.

At the very least, a new MacBook would be a better surprise than a free U2 album.

[protected-iframe id=”b39c83014a0ad2b86bb35e70a343c40c-14960843-20403030″ info=”https://vine.co/v/OzXDQvTu6u1/embed/simple” width=”600″ height=”600″ frameborder=”0″]

Mobile recap: iOS Android Wear; Pebble Time Steel; Huawei Nexus

In the final run up before the Apple Watch launches, an interesting rumor made the rounds: Google is allegedly working on bringing Android Wear watch support to iPhones. On the surface that may sound odd: Why would Google even consider such a thing?

Google Play Music Android Wear main

The reality is: [company]Google[/company] has long supported [company]Apple[/company]’s mobile OS with nearly all of its services and there are plenty of examples of that. There are iOS apps for Google Play Music and Movies, for example, as well as Gmail, Google Voice, Google Search (which adds Google Now contextual notifications to iOS), Drive, Maps and more. About the only main Google app that still remains Android only I can think of is Google Keep.

Granted, Android Wear is a different case since this is Google’s smartwatch platform. There’s precedent here, however: Google eventually added Google Glass support for iPhone users. I think, as a result, it would make sense for Google to bring an Android Wear to iOS. It would open up Android Wear watch sales to a completely new segment of potential users and allow Google to keep gathering valuable information from iPhone owners.

pebble time steel

Such cross-platform support is something that the Pebble smartwatch enjoys. And if that wasn’t enough, the new Pebble Time edition now has a stainless steel option. Pebble introduced the Pebble Time Steel this week, allowing those who already backed the plastic model a chance to upgrade. The metal version will cost $299 when it arrives in June but early backers can reserve one for $249.

Months later is the typical time of year when Google introduces a new Nexus handset and there’s been buzz this week that Huawei will get the nod to design and produce it. If that happens, it will be the first time a China-based company was tapped for the Nexus phone since the line was introduced in 2010. Previous Nexus-makers include HTC, Samsung, LG and Motorola.

huawei watch official

Huawei has even dropped hints about any future phones it might sell in the U.S., saying they will come with “stock Android,” which is a key feature of Nexus phones. Of course, Google wants its own flagships to be high-quality, good-looking devices and Huawei has proven itself in that area if the company’s new Huawei Watch is any indication.

What Apple Watch does, in Tim Cook’s own words

On Monday, Apple will officially launch the Apple Watch, its first completely new product since the iPad was introduced in 2010 as well as its first major launch under CEO Tim Cook. Gigaom will be covering what Apple has in store live from the Yerba Buena Center on Monday.

But Apple actually introduced us to the Apple Watch back in September, and since then, Cook has spoken about the smartwatch several times in public. When he gets on stage in San Francisco on Monday to introduce Apple’s “most personal device ever,” some of what he’s going to cover will be new, and some of it he will have said prior, during the past six months as he’s been honing his Apple Watch pitch.

Here’s what to expect from Apple Watch, from Tim Cook, the boss of Apple himself (read it in a smooth-as-molasses southern drawl.)

On features

Apple CEO Tim Cook shows off the new iPhone 6 and the Apple Watch.  (Photo by Justin Sullivan/Getty Images)

Apple CEO Tim Cook shows off the new iPhone 6 and the Apple Watch. (Photo by Justin Sullivan/Getty Images)

I use mine to control my Apple TV. Another member of the team loves to use theirs as a viewfinder for their iPhone camera. Still another loves the walkie-talkie ability.

 iPhone 6 keynote, September 2014

And so I constantly use Siri with my watch, and ask different things, and all of a sudden, y’know, it’s just there. You can do things like get notifications across your watch.

And if you’re interested in keeping up with the sports score to the financial markets to whatever it is, it’s like this, the Watch knows you’re looking at it, and it comes on. If I’m not looking at it, the Watch is off.

I sit for too long, it will actually tap me on the wrist to remind me to get up and move. Because a lot of doctors believe that sitting is the new cancer, right? And arguably activity is good for all of us. And so if you haven’t moved within the hour, ten minutes before the hour it’ll tap you. 

And I think one of the biggest surprises people are going to have when they start using it is the breadth of what it will do.

Goldman Sachs Technology and Internet Conference, February 2015

And so with a Bluetooth headset, you can run and listen to your music without your iPhone.

Interview with Charlie Rose, September 2014

You can make a call from the Watch… You can interface with Siri. Siri with this point comes back in a textual mode, but we’d like to do something different with that over time. But it’s cool for all of us, but I think it is going to be profound for some people.

Comments at Berlin Apple Store, reported by 9to5Mac, February 2015

The watch is designed to be able to replace car keys and the clumsy, large fobs that are now used by many vehicles, Cook told The Telegraph.

Reported by The TelegraphFebruary 2015

On accuracy

We set out to make the best watch in the world, one that is precise, it’s synchronized with the universal time standard and it’s accurate within plus or minus 50 milliseconds.

iPhone 6 keynote, September 2014

On needing an iPhone

It requires an iPhone, yes, because they’ve been designed to work together… however, if you go for a run, and you don’t want to carry your iPhone, music is also in your watch.

Interview with Charlie Rose, September 2014

Apple Watch requires the iPhone because it’s been designed to seamlessly work together, like with Handoff where you might read an email on your watch and then respond to it on the iPhone, the email appears right in the lock screen of your iPhone.

iPhone 6 keynote, September 2014

On health and fitness 

apple-watch-self-magazine

So if you’re just someone who wants to be a bit more active, or maybe you just want to track what you’re doing during the day, or perhaps you exercise regularly, or even if you are a very serious athlete, Apple Watch helps you live a better day.

We have two new applications in Apple Watch. The first is the fitness app. The fitness app monitors all of your activity and movement throughout the day. And the second is the workout app. The workout app allows you to set specific goals for specific types of workouts, like cycling or running.

iPhone 6 keynote, September 2014

So this is yet another way to begin to build a comprehensive view of your life, which should empower you to take care of yourself over time, and when you need help, it empowers you to take certain data to your doctor to get help from them.

Interview with Charlie Rose, September 2014

Apple Watch… also includes comprehensive health and fitness apps that can help people lead healthier lives.

Internal memo, September 2014

I use it in the gym constantly to track my activity level, my exercise, how long I’m exercising.

Goldman Sachs Technology and Internet Conference, February 2015

On charging

Photo by Tom Krazit/Gigaom

Photo by Tom Krazit/Gigaom

We’re using inductive charging, it has a magnet and it aligns perfectly to the back of the watch, it is so simple and elegant. 

iPhone 6 keynote, September 2014

We think people are going to use it so much you will end up charging it daily.

Interview at Wall Street Journal conference, October 2014

On how Apple Watch is like the iPod

If you think about the, for those of you can remember, the MP3 industry, before the iPod — we weren’t the first company to make an MP3…. And so I see the smartwatch category very much like that. There are several things that are called “smartwatches” that are shipping, but I’m not sure you could name any. Maybe you could. I’m not sure the audience could name very many. But certainly there’s been none that have changed the way people live their lives.

Goldman Sachs Technology and Internet Conference, February 2015

On apps

Now as we showed you last month, we have been working with selected third-party developers on Apple Watch. Like BMW, like American Airlines, like Starwood, and they’ve created some really unique personal experiences for Apple Watch.

Apple Special Event, October 2014

Developers are hard at work on apps, notifications, and information summaries that we call Glances, all designed specifically for the Watch’s user interface.

My expectations are very high on it. I’m using it every day, and loving it, and I can’t live without it. And so I see that we’re making great progress on the development of it. The number of developers that are writing apps for it are impressive and we’re seeing some incredible innovation coming out there.

Apple Q1 earnings conference call, January 2015

On why it’s not a pair of glasses

We always thought that glasses were not a smart move, from a point of view that people would not really want to wear them. They were intrusive, instead of pushing technology to the background, as we’ve always believed.

 Comments reported by the New Yorker, February 2015

On Apple Watch being Apple’s most personal device ever

Apple Watch is the most personal device Apple has ever created.

iPhone 6 keynote, September 2014

The next chapter for us is about personal devices, about something that’s even more personal than what we had before. And I think the watch is a great place to start that.

Interview with Bloomberg, September 2014

And of course, we unveiled our most personal device ever with Apple Watch.

Internal memo, September 2014

The second new category [after Apple Pay] is Apple Watch, our most personal device ever

Apple Q4 earnings conference call, October 2014

Of course, I am talking about Apple Watch. It’s the most personal device we’ve ever created.

Apple special event, October 2014

In September, we gave a glimpse of the future with Apple Watch, our most personal device ever.

Internal memo, December 2014

Courtesy of Apple

Courtesy of Apple

On early sales and expectations

(Apple Watch revenue will be reported in the same category as Accessories, iPods, Apple TV, and Beats) But for now, in Q1, we’re not shipping any iPhone — excuse me, Apple Watches. And so it seems appropriate to start it that way. It also — to be also straight, is — I’m not very anxious in reporting a lot of numbers on Apple Watch, because of the — and giving a lot of detail on it because our competitors are looking for it. And so aggregating it is helpful from that point of view, as well.

Apple Q4 earnings conference call, October 2014

With things that are new, it’s not like a movie, where you can look at that first weekend and draw the line… What did the iPhone do on the first weekend? You don’t remember. Does it matter?

Interview with Bloomberg, September 2014

On price

Apple Watch starts at only $349.  

iPhone 6 keynote, September 2014

I think $349 is an incredibly low price for the value that we’re delivering.

Interview with Bloomberg, September 2014

 Tim Cook Unveils iPhone 6 and Apple Watch