Whoever Tim Cook chooses to run Apple retail has big implications for future growth and Apple’s valuable brand. While the timing of the search — heading into the holiday sales season — isn’t ideal, the decision also represents a big opportunity for Apple’s image.
Scott Forstall, the deposed iOS chief, has been a divisive figure inside Apple. His exit from Apple is likely to have an impact on the company’s stock price when the markets re-open. How are Apple insiders feeling about his exit? I asked a few of my sources.
Cook’s decision to let Scott Forstall go from his his position leading iOS software from Apple after a major misstep involving Maps shows that Cook is unafraid to remake Apple into a company that works for him, not just for Steve Jobs.
As part of the reorganization, other top executives will be expanding their roles at the company. Siri and Maps will be under the online services group headed by Eddy Cue, while iOS will be led by the head of Mac OS X.