Splunk might be the go-to provider for IT operational data analytics in the enterprise, but thus far hasn’t made much of a dent in the cloud. The company is hoping to change that with the launch of Splunk Storm, a cloud application performance monitoring service for apps running on AWS, Google App Engine, Heroku, Rackspace and others. With Splunk Storm, users can diagnose and trouble shoot application problems and gain visibility and insight into cloud-based applications. Splunk users now have a choice of using its software on premise, in the cloud, or in a hybrid of both models. The service ticks all the boxes to be a viable cloud offering: it’s pay-as-you-go pricing, payable by credit card, no installation or maintenance of hardware or software and the ability to scale storage up or down as needed, on demand. It should help Splunk attract the new generation of developers building apps from the ground-up in the cloud.