Goldman Sachs invests $100M in 13-year-old big data firm
A veteran predictive analytics company for marketers that has attracted some of the world’s biggest brands as customers is riding the big data wave.
A veteran predictive analytics company for marketers that has attracted some of the world’s biggest brands as customers is riding the big data wave.
Big data and the marketing world go together like peanut butter and jelly. Marketers want to present their brands in the most-effective manner possible and always put the right ad in front of the right person. Big data makes that possible at a whole new level.