Why Didn’t a Newspaper Create HuffPo?

In less than six years, Arianna Huffington and her team built a media operation second only to the New York Times in terms of traffic, and almost as valuable, while traditional news organizations have struggled to grow online. Why? Because they have too much to lose.

Can Arianna Help AOL Figure Out How Online Content Works?

Although it is far from a guaranteed win, AOL’s purchase of the Huffington Post makes a lot of sense for both sides. The latter gets the scale it couldn’t afford to build on its own, and AOL gets someone to take charge of its content strategy.

Steve Case On The AOL-HuffPo Math

AOL (NYSE: AOL) Founder Steve Case has a sense of humor and a PhD in merger math. Here’s his response to current AOL CEO Tim Armstrong’s rat…