After buying his brand back from Google, Arthur Frommer will release Frommer’s travel guides in print again starting this year.
People wondered why Google sold Frommer’s Travel barely nine months after acquiring it in the first place. The answer is that it’s keeping a huge number social media followers from sites like Facebook.
Arthur Frommer, the founder of Frommer’s Travel Guides, has bought his brand back from Google after the search giant reportedly decided to stop publishing the guides in print. Google had acquired Frommer’s from Wiley in 2012 for $22 million.