Vid-Biz: Sezmi, KickApps, SAG

Sezmi Secures $28 Million; influx of cash comes on the heels of the set-top box company laying off 20 percent of its staff. (peHUB)

KickApps Raises More than $13 Million
; white-label social networking site is working on Series C round. (peHUB)
SAG Seeks to Authorize Strike Vote; federally mediated talks between the actors’ union and the Hollywood studios broke down over the weekend. (Variety)
Sumner Redstone Under Pressure; tumbling share prices of Viacom and CBS hampering efforts to resolve debt issues of National Amusements, his family holding company. (Wall Street Journal)
MPAA Targets Fanedit.org; web community of hobbyists who make variations on movies will take down much of its site. (TorrentFreak)
Crackle Announces New Season; will debut Dec. 1 with renewals of shows like The Groundlings and new ones like Star-ving, the new comedy series from Married…with Children‘s David Faustino. (emailed release)
Eisner Might Want Prom Queen Movie; and he’s loving being an indie in the current media market. (New York Times)

New York Times Magazine Does Special on “Screens”
; including How Napoleon Dynamite Stumps Netflix’s recommendations, an essay on becoming “screen literate,” and pictures of kids playing video games. (New York Times Magazine)

What I learned at SXSW

Editor’s Note: One of contributors, serial founder Aruni Gunasegaram attended SXSW Interactive for the first time this year, and she learned a lot. Aruni compiled a digest of takeaways, on funding, strategy, and using social media, on her blog entrepreMusings. She shares them with us here.

Interactive – Monday, March 10, 2008: The Care and Feeding of Your Startup

This panel was made up of some local entrepreneurs from Unwired Nation as well as a venture capitalist from Texas based DFJ Mercury and a couple of others. Some key insights:

* Someone needs to serve as the “Belief Engine” for your startup which I took to mean the “evangelist” but I thought that was a unique way of saying it.

* Make sure your product fits into your users way of life and they don’t have to drastically change what they are doing Read More about What I learned at SXSW

How to (Really) Use SEO Effectively


Aruni Gunasegaram is a popular contributor to Found|READ, so I’m now a regular visitor to her own blog, entrepreMusings.com. Tonight I ran across her current post, What They Don’t Tell You About SEO – Part 2. As you’d expect, it details Aruni’s adventures in hiring a “search engine optimization” firm to help her current startup, BabbleSoft, amp its search page rank on Google.

Aruni hired her SEO firm in December, and she finally details some of the things she’s learned from the experience, including the results of her investment and the (possibly more helpful!) perspective she gained from an independent site-ranking source, which she stumbled upon, called Website Grader.

We have seen an increase in trial account sign ups and a few more sales, but I’m still waiting for the landslide! 🙂
I know it is sometimes an experimental process with keyword selection, and I know since we aren’t selling cupcakes (i.e., a well understood product) that things might take a little longer. I know all of this and yet I still want (dare I say need) to see those results immediately because I’m fundraising

Read More about How to (Really) Use SEO Effectively