The Benefits and Risks of Content Farms

AOL’s recent acquisition of the Huffington Post for $315 million has centered a lot of attention on its content strategy — automating and standardizing content that attracts search-related advertising. While there are some clear benefits to this “content farm” approach to content, there are also significant disadvantages.

Associated Content: Hey, We Were Here First!

While Demand Media and AOL’s Seed get all the press, Associated Content has been around longer and is larger than either one, with 250,000 contributors and two million pieces of content. But CEO Patrick Keane denies that it is running a “virtual sweatshop” or “content farm.”