SocialFlow debuts Crescendo, an attention buying platform

SocialFlow is launching Crescendo, a tool for buying ads on Facebook. Crescendo works by understanding the conversations a brand’s fans are having and then buying up low-cost keywords that correspond to the discussion.

When did addiction become a good thing?

Tech companies have become increasingly adept at manufacturing desire, but to what end? Behavior designer Jason Hreha argues that the industry needs to seriously consider the impact of its products. Are we helping our users lead better lives, or are we making them compulsive, impatient and distractible?

Facebook, Twitter and the economics of attention

One of the biggest risks for Facebook, as it tries to justify its multibillion-dollar market valuation, is that its attempt to monetize attention through advertising will fail — in part because the nature of the social network simply isn’t conducive to commercial messages.