The growth in mobile app usage has some concerned that the open web is in decline, or being threatened — but much of mobile usage doesn’t come at the expense of the web. If anything, mobile apps are helping the web grow even faster
Chartbeat CEO Tony Haile says the web-measurement and analytics market is still too full of black-box style tricks and smoke and mirrors, so he is making his company’s entire measurement process and methods public in the hope that others will do likewise
Web analytics firm Chartbeat says it is the first to be certified by the Media Ratings Council for a new way of measuring the actual attention of readers, as part of a move to get publishers and advertisers to stop focusing only on clicks and pageviews
A profusion of similar “takes” erupts online after almost any major news event — and the driving force behind that phenomenon is the fact that readers are in control of the process now, not editors or writers. Is that good or bad? Good question
ProPublica GM Dick Tofel doesn’t think the new trend of encouraging publishers to track “engaged time” is all it’s cracked up to be, but defenders of the metric argue that measuring attention has value for publishers and advertisers
Both digital publishers and advertisers are trying to come up with a more accurate way of measuring the value of a reader than just raw pageviews or uniques. Upworthy says its “attention minutes” metric is better, and it has opened up the code for anyone to use
Coming up with a comprehensive way of measuring how much attention people actually pay to a webpage or a website is not as easy as it seems. Upworthy says it has designed its own, more effective metric and wants to share it with other online publishers
SocialFlow is launching Crescendo, a tool for buying ads on Facebook. Crescendo works by understanding the conversations a brand’s fans are having and then buying up low-cost keywords that correspond to the discussion.
Tech companies have become increasingly adept at manufacturing desire, but to what end? Behavior designer Jason Hreha argues that the industry needs to seriously consider the impact of its products. Are we helping our users lead better lives, or are we making them compulsive, impatient and distractible?
One of the biggest risks for Facebook, as it tries to justify its multibillion-dollar market valuation, is that its attempt to monetize attention through advertising will fail — in part because the nature of the social network simply isn’t conducive to commercial messages.