TubeMogul and Attributor Team for Virals

Apparently, it’s viral video tracking day at NewTeeVee! Following the news of new viral dashboard Magma, we have word that Attributor and TubeMogul are partnering. The deal brings TubeMogul’s 80,000 web content publishers onto Attributor’s platform, which indexes the web, looking for copies of their files. Rather than policing theft, the two companies will help publishers track copies of their videos using audio and visual fingerprints to see how they go viral. (See our recent feature on this topic.)

Redwood City, Calif.-based Attributor gets a pile of (small) customers out of the deal, and Emeryville, Calif.-based TubeMogul gets access to webwide measurement. (Today it monitors video stats directly from its publishers’ accounts on 5,000 different video-hosting sites.) The deal also brings TubeMogul’s offering closer to competitor Visible Measures, though TubeMogul targets the customer set of original web content producers.

Vid-Biz: StreetFire,, Brightcove

StreetFire and Car Domain Merge; top two car social networks combine, Streetfire CEO Glenn Rogers to run the new entity. Both companies recently went through layoffs. (TechCrunch, our profile of StreetFire from 2007) Adds Facebook, Twitter and MySpace Functionality; now users can comment with friends as they watch people eating cereal or pirated copies of World Wide Wrestling. ( Blog)
Brightcove: Newspapers Turning More Towards Video; video platform says that of the newspapers using its service, the total number of videos uploaded grew by nearly 1,500 percent in 2008, with a 365 percent growth in total video streams served. (Brightcove Blog)
WatchMojo Crosses the 50 Million Streams Mark; company produces its own professional video content and distributes it across social networking and media sites. (release)
Turner Signs Attributor; service will monitor the web for Turner-owned video content that pops up. (Multichannel News)
Nielsen: 3.8 Million Homes Still Not Ready for DTV; DTV readiness increased by 610,000 homes in Marchl switch happening June 12. (Broadcasting & Cable)
lonelygirl15 Cameos in Funny or Die Video; web celeb Jessica Rose parties poolside with real celebs like Zac Efron and Queen Latifah in this comedy clip.