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Old GigaOm

A repository of old GigaOm and paidContent posts

Tag: Audience

News flash for the NYT: You and BuzzFeed aren’t that different

on January 14, 2015

In the process of talking about what her job entails, the audience development editor for the New York Times underestimates BuzzFeed and how much competition it is — and how it got there

Yes, your media outlet can learn something from the Kardashians

on November 21, 2014

Whether you like them or not, the Kardashians are a powerful media brand, so it’s worth thinking about how they approach marketing that brand and engaging with their audience

Three things traditional media could learn from a crowdfunded Dutch news site

on October 2, 2014

De Correspondent, the Dutch crowdfunding success story, has built a $2-million base of subscribers in just a year — and it has also learned a lot about how being open with readers and seeing them as partners can change the way that journalism works

Nick Denton admits he was overly ambitious with Kinja, but insists the platform is on track

on September 16, 2014

Even as it announces a move to a swanky uptown New York office, Gawker Media remains a work in progress, says founder Nick Denton — especially the somewhat balky commenting/blogging platform known as Kinja that was supposed to reinvent online media

My take: There are so many takes now because no one is guaranteed an audience

on September 3, 2014

A profusion of similar “takes” erupts online after almost any major news event — and the driving force behind that phenomenon is the fact that readers are in control of the process now, not editors or writers. Is that good or bad? Good question

Reddit isn’t just for arguments about duck-sized horses — it’s a resource more journalists should pay attention to

on August 26, 2014

Many journalists probably see Reddit as an internet sideshow filled with nerds discussing video games, but GM Erik Martin makes the point that it’s also a great way to find people who care about the stories journalists are writing about, and that’s a useful resource

We are drowning in data about readers and attention, but which metrics really matter? You won’t like the answer

on April 15, 2014

There are more ways than ever to measure traffic, readership, attention and engagement with our content. But all that means is there are even more things to distract us from the important questions about who we are trying to reach and how.

What the Oregonian’s new web strategy gets right and what it gets wrong about online media

on March 25, 2014

A newspaper’s leaked internal presentation on performance metrics and expectations for reporters has caused a furor about the rise of “hamster wheel” journalism, but the strategy also gets a lot of things right about where media outlets need to be focusing

Reality check: No, Upworthy’s traffic didn’t get crushed by Facebook’s algorithm change

on February 18, 2014

Many critics were eager to write Upworthy’s obituary based on recent traffic statistics that seemed to show the site was suffering due to a change in Facebook’s newsfeed algorithm, but that doesn’t appear to be the case

Going digital isn’t just an upgrade — it’s a complete transformation in the way journalism is done

on October 10, 2013

In a recent speech, Guardian deputy editor Katharine Viner described how she believes the social web and the practice of “open journalism” fundamentally changes the relationship that journalists have with their audience.

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