News flash for the NYT: You and BuzzFeed aren’t that different
In the process of talking about what her job entails, the audience development editor for the New York Times underestimates BuzzFeed and how much competition it is — and how it got there
Yes, your media outlet can learn something from the Kardashians
Whether you like them or not, the Kardashians are a powerful media brand, so it’s worth thinking about how they approach marketing that brand and engaging with their audience
Three things traditional media could learn from a crowdfunded Dutch news site
De Correspondent, the Dutch crowdfunding success story, has built a $2-million base of subscribers in just a year — and it has also learned a lot about how being open with readers and seeing them as partners can change the way that journalism works
Nick Denton admits he was overly ambitious with Kinja, but insists the platform is on track
Even as it announces a move to a swanky uptown New York office, Gawker Media remains a work in progress, says founder Nick Denton — especially the somewhat balky commenting/blogging platform known as Kinja that was supposed to reinvent online media
My take: There are so many takes now because no one is guaranteed an audience
A profusion of similar “takes” erupts online after almost any major news event — and the driving force behind that phenomenon is the fact that readers are in control of the process now, not editors or writers. Is that good or bad? Good question
Reddit isn’t just for arguments about duck-sized horses — it’s a resource more journalists should pay attention to
Many journalists probably see Reddit as an internet sideshow filled with nerds discussing video games, but GM Erik Martin makes the point that it’s also a great way to find people who care about the stories journalists are writing about, and that’s a useful resource
We are drowning in data about readers and attention, but which metrics really matter? You won’t like the answer
There are more ways than ever to measure traffic, readership, attention and engagement with our content. But all that means is there are even more things to distract us from the important questions about who we are trying to reach and how.
What the Oregonian’s new web strategy gets right and what it gets wrong about online media
A newspaper’s leaked internal presentation on performance metrics and expectations for reporters has caused a furor about the rise of “hamster wheel” journalism, but the strategy also gets a lot of things right about where media outlets need to be focusing
Reality check: No, Upworthy’s traffic didn’t get crushed by Facebook’s algorithm change
Many critics were eager to write Upworthy’s obituary based on recent traffic statistics that seemed to show the site was suffering due to a change in Facebook’s newsfeed algorithm, but that doesn’t appear to be the case
Going digital isn’t just an upgrade — it’s a complete transformation in the way journalism is done
In a recent speech, Guardian deputy editor Katharine Viner described how she believes the social web and the practice of “open journalism” fundamentally changes the relationship that journalists have with their audience.