Atheer plans an augmented reality-equipped hardhat

The startup recently canceled its crowdfunding campaign and shifted from consumer to enterprise customers. It will focus on industrial and medical applications before returning to working on a device for the general population.

Blippar reportedly buys augmented reality rival Layar

Looks like there may be some consolidation in the augmented reality scene: TechCrunch reports that the U.K.’s Blippar has bought Dutch rival Layar. Both companies focus heavily on bringing print ads to virtual life. Layar is a real AR veteran; 5 years ago its original, non-marketing-centric app did a lot to popularize the concept (at least, among geeks.) Now both Blippar and Layar are trying to make AR finally take off through the use of Google(s goog) Glass. If the deal’s real — I’ve been unable to get confirmation — I wonder what will happen to Layar’s interoperability pact with Metaio and Wikitude.