An auto-tuned mash-up featuring Harry Potter‘s Ron Weasley, Toy Story, The Social Network’sSean Parker and Twilight’s Edward, Jacob and Bella was the highlight of the 83rd Oscars. The video was produced by none other than the Gregory Brothers of Auto-Tune The News fame.
In fact, web video was one of the big winners of this year’s Webbys, with Hulu winning both the Webby and the People’s Voice Award in the Broadband category, and OK Go receiving the Film & Video Artist of the Year Special Achievement Award. Read on for a complete list of web-video related winners.
Michael Gregory, the creator of the YouTube remixing phenom Auto-Tune the News, (if you haven’t seen it, drop what you’re doing and go watch this clip) expects that remixed online videos will eventually lose their current extreme buzzy status and settle down to just another art form (like ventriloquism and yodeling, he joked). But as long as vocoder and Auto-Tune the News is still at the height of hipness, the team and Gregory are going to take advantage of it. At our NewTeeVee Live conference, Gregory said that Auto-Tune the News would be launching a viral video campaign with Sony (s sne) “very soon.”
While Gregory wouldn’t give too many details about the Sony partnership and the content, he said that it would still include the “absurd irreverent take,” that Auto-Tune the News fans have come to know and love. Sony approached the Auto-Tune crew and asked them to provide their take for Sony content, said Gregory, which he added is a positive contrast to companies that want to work with you but end up “putting you in a box.” The content will also be “interactive,” said Gregory, which he’s particularly excited about.
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