The first time that Louis C.K. sold a special for $5 through his website, he pulled in over $1 million in 12 days. Now he’s trying the model again.
There are few shows on public radio that have a fan base as devoted as the listeners of This American Life. So it makes only sense that the show would circumvent the middlemen and directly go to its fans to sell its most recent video.
Only six months after its first digital release, the VHX team is now actively looking for creators with independent projects to distribute. What is VHX looking for in potential clients, though — and what do its clients get out of it?
The independent film’s lifecycle has undergone a lot of upheaval in the last 20 years, but digital distribution’s truly disrupting things. Less than six months after debuting at Sundance, Indie Game: The Movie will be available for sale via iTunes, VHX and gaming platform Steam.
Comedian Aziz Ansari is following in Louis CK’s footsteps, selling his new stand-up special directly to fans as a $5 DRM-free download. The offering is powered by VHX.tv, and the company’s founders told me that they have great hopes for crowdfunding in 2012.
The NBC sitcom Parks and Recreation premieres its third season tonight, and a series of viral videos highlighting the show’s return have been released this week, showcasing the talents of cast members such as Rob Lowe and Aziz Anzari, as well as some skillful web strategy.