Why prepaid could help Samsung’s bada win in the U.S.

Considering the increasing importance of Bada to Samsung, it should be clear that Android is not the only source of growth for the company and its transition of feature phones to Bada as well as Android is a key strategic driver for differentiation vis-a-vis low end entrants.

That’s asymco’s Horace Dediu this week discussing Canalys’s recent estimate that shipments of Samsung handsets running the Bada platform grew 355 percent in the second quarter over the same period last year. That growth may not be jaw-dropping in context: Bada debuted in June 2010 and has yet to reach the U.S., so we’re not talking about a huge figure to begin with. But it’s clear that Samsung is successfully targeting a market that exists between no-frills mobile services and high-end data offerings. The manufacturer could duplicate that success in the U.S., and prepaid would be an ideal way to bring the platform to market here. For more thoughts on how that could happen, please see my weekly column at GigaOM Pro (subscription required).

Who’s on pace to sell 1M phones a day? (Hint: Not Apple)

Nokia has long held the top spot for handset sales, but another company is quietly creeping up from behind thanks to a solid smartphone strategy. Samsung is expected to sell 300 million handsets this year, with 60 million of them in the highly profitable smartphone segment.

Don’t Count Samsung’s Bada Out of the Smartphone Game

In a world where 300,000 Android phones are activated daily, does it make sense for Samsung to keep building its own smartphone platform when it also produces Android phones? Recent sales numbers and growing developer interest say yes; don’t count Bada out of anything just yet.

Why Samsung’s Bada Could Win Big

Samsung’s Bada is only a few months old, but already the operating system is accruing substantial market share. If the Korean manufacturer can overcome several key challenges, Bada could become a major worldwide mobile platform to compete with iOS and the increasingly fragmented Android offerings.

Samsung Launches Bada OS Phone – But Why?

Is there room for another proprietary mobile platform and application store? Samsung believes there is and it launched its Wave handset with the Bada operating system in Europe, even after the company said it would use Android to power more than half of its future handsets.

Why Samsung Needs Bada

Investors will be keeping a close eye on next week’s unveiling of bada, an open mobile platform designed to sit atop Samsung’s proprietary OS. If the company can attract developers to the platform, bada could boost Samsung’s overall phone sales and help shore up diminishing margins.