The next big enterprise acquisition target? Gamification startups

Gamification is thought of as a hyped buzzword by skeptics, but it’s increasingly being used by corporations to incentivize consumers and motivate employees. As enterprise adoption of gamification grows, that could make gamification startups the next hot acquisition target in the coming years.

Badgeville raises $25M, shows gamification has legs

While skeptics still scoff at the term gamification, Badgeville keeps gaining the trust of big companies and investors, who believe in its power. Badgeville announced Wednesday it raised $25 million led by Interwest Partners, bringing its total funding to $40 million to date.

Badgeville mobilizes gamification with mobile SDK

While early critics may have scoffed, gamification start-up Badgeville just kept growing adding more clients and evolving from a gamification provider to a broader behavior platform utilizing games, reputation and social networking. Now, it’s releasing what it says is the first mobile gamification SDK for developers.

Badgeville looks beyond gamification, launches a behavior platform

Badgeville has been synonymous with gamification, the idea of incorporating game mechanics to motivate business employees and consumers to do specific tasks. But the company says it’s not stopping with gamification. It wants to shape behavior through game mechanics, private social networks and reputation.

Badgeville turns any website into a social network

Badgeville is introducing Social Fabric, a technology allows a website to quickly add a host of real-time social features on their site that charts user behavior, updates users on their on-site activities and allows people to follow any piece of content or fellow users.

Bunchball raises $6.5M, doubles down on gamification

Bunchball, the social gaming software company, has raised $6.5 million in a new funding round. The San Jose, Calif.-based startup has recently received “knocks on the door” from potential acquirers, but opted to raise money instead to bet on growing more, CEO Jim Scullion told me.

For Badgeville, Gamification Is Big Business

Gamification startup Badgeville expects to book $10 million in sales for 2011, its first year in business, according to CEO Kris Duggan. He claims that being the new kid on the gamification block is an asset. “We’ve built this over last year with modern approaches.”