Evernote for Salesforce announced

Just hours after I was complaining that the new Evernote Market was showing socks for sale (see Evernote wants to sell you… socks?), Evernote has announced something that justifies having a Market in the first place. Yesterday, the company announced Evernote for Salesforce, which was covered by my GigaOM colleague Barb Darrow yesterday.

This integration matches up the note creation, curation, and sharing capabilities of Evernote with the Salesforce CRM and Chatter work media tools.

For example, in Salesforce, an Evernote for Salesforce user would be able to attach existing notes to a customer record, or create new Evernote notes while operating in the Salesforce context. Here’s a list of notes displayed in a Salesforce record:

Screen Shot 2013-09-28 at 07.49.43

And these created or appended notes also show up the the activity stream of Chatter, and are visible and accessible to others who have access to the Salesforce customer record.

Screen Shot 2013-09-28 at 07.51.11

 

 

The Bottom Line

When Evernote launched Evernote for Business last year (see Evernote launches Evernote Business), I suggested that the company was clearly moving into the work management marketplace, with a tool intended to be a corporate intranet. However, with Evernote for Salesforce, we see an amplification of that into a tool that extends into the file sync-and-share space.

Note that only a few weeks ago, Salesforce dropped its proprietary Chatterbox file sync-and-share solution for Chatter (see Salesforce drops Chatterbox, announces Salesforce Files), because Salesforce users would rather use other, best-of-breed, file sync-and-share or document repository tools like Box, Evernote, Hightail, Intralinks, or Dropbox. Evernote’s product announcement makes it clear that it is aiming for a place at that table.

The product will be available next week, and perhaps available at the Evernote Market?

Today in Cloud

GigaOM’s Barb Darrow reported in November on federal C.I.O. Steven VanRoekel’s decision to make the Federal Risk and Authorization Management Program (FedRAMP) a standard and mandatory protocol for cloud computing deployments in the government. Well, more than 150 security controls in 16 categories have now been defined for the program, a move that a blog post on CIO.gov describes as the “critical first step to successfully launching FedRAMP.” From access control to contingency planning, the controls cover a broad swath of security concerns, and as the U.S. government attempts to further consolidate its data centers and trudge toward the cloud, this is an another step in addressing the fears surrounding security.
Infrastructure’s trusted curator, Jo Maitland, will return tomorrow!

Today in Connected Consumer

Microsoft will no longer be keynoting the International CES after this year, and I fear I’ll be the poorer for it. In a blog post yesterday, Microsoft’s corporate VP of communications Frank X. Shaw announced that Microsoft would relinquish its traditional night-before keynote slot after 14 years and will no longer exhibit at the show. Shaw cited the increasingly problematic timing of the show given the changes in product life-cycles, fueling speculation that CES was losing its luster. But wait, according to GigaOM’s own Barb Darrow, Microsoft isn’t quitting, it was fired. “Microsoft didn’t pull out of the keynote,” a company insider told her. “It was kicked out. Big difference.” CEA’s Jason Oxman semi-confirmed that version of events, telling the New York Times that the association invites companies to keynote, not the other way around, and that CEA felt it was time for someone else to take the lead-in spot after nearly a decade and a half of Microsoft kick offs. As a long-time veteran of CES coverage, I had long-ago learned to skip the Microsoft keynote anyway. You have to line up an hour in advance to get inside the room, the presentation goes on forever and was reliably bereft of news. I was happy to skip it. Now I fear I may need to start lining up again.

Today in Cloud

Coraid, a provider of scalable storage solutions, has closed a $50 million Series C investment round. Barb Darrow writes for GigaOM, “Upstart storage companies [like Coraid] pushing cheap hardware while charging for their own special-sauce software pretty much set the agenda now. Legacy storage giants can no longer afford to ignore this trend.” Indeed. Which begs the question of whether or not Coraid is a target for acquisition. Rip Empson at TechCrunch would appear to think so.

Today in Cloud

Joyent announced an upgrade to their Infrastructure as a Service (IaaS) offer today; the Joyent Cloud now includes richer analytic capabilities, and support for both Windows and Linux. The comparisons are being drawn with Amazon, both in terms of basic capabilities and (as Cade Metz highlights for The Register) pricing. Barb Darrow, writing for GigaOM, paraphrases Joyent’s claim to offer a “faster, cheaper platform that will give customers more insight into their cloud-based operations than the incumbent leader Amazon.” Smaller providers (like Joyent) are proving largely incapable of competing with Amazon on price, leading them to concentrate more on differentiating capabilities. Analytics may prove to be Joyent’s big advantage here, especially when compared to the black box that parts of Amazon’s infrastructure so closely resemble. Mikael Ricknäs, however, spots a problem; “To get the most out of the analytics features, users will have to run their applications on SmartOS, which also brings the added bonus of better caching functionality.” SmartOS is Joyent’s own operating system, but if they want to attract mainstream customers, they really need to get all of those analytics capabilities ported to Windows and Linux.