Best Buy and 7-Eleven are shutting down NFC at their registers. Are they saving themselves the expense of running a smartphone payments infrastructure no one is yet using, or are they putting the screws to competitors?
When Microsoft’s multi-colored Tag hit the scene it looked like a solid alternative to traditional barcodes because it was capable of providing much more information. Unfortunately, consumers never got used to the colored triangles of Tag.
Ever since the smartphone era began, companies have looked for ways to quickly get information from the offline product world onto the phone. Barcode scanning and QR codes work, but what if we could just use a printed solution readable by our phone’s touchscreen?
Apple (NSDQ: AAPL) has yet to give a line on where it sees NFC in its future product and service roadmaps, but that doesn’t mean the company…
QR codes, those tiny 2D codes are big on is hype, with proponents touting them as the bridge between the offline and online world. But that offline to online bridge is structurally flawed and may be keeping many brands from reaching their audience effectively.
Amazon’s pick-up of SnapTell last week drew little media attention, but the move could go a long way in pushing image-based search toward mass-market adoption in the U.S., in part because it does away with the need for 2-D barcodes, which haven’t yet tempted U.S. consumers, handset manufacturers or carriers.