BenQ’s Mini Projector is Mighty

When it comes to projectors, small is the new big thing. While BenQ‘s (s benq) new Joybee GP1 Mini Projector isn’t as small as some of the pocket-sized projectors we’ve seen recently, it’s definitely tiny enough to be considered portable. And perhaps, more importantly, what you give up in size, you get back in performance: The Joybee GP1 proved quite powerful considering its footprint.

The $500 Joybee GP1 looks like a small, square alarm clock. When compared with Optoma’s $400 Pico Projectorjoybee_gp1, which is about the same size as a cell phone and can easily slip into a pocket, the Joybee looks huge. But, it weighs just 1.4 pounds, significantly less than a typical projector, where 6 pounds is considered to be “ultra-portable.”

The Joybee GP1 will project an image that ranges from 14 to 80 inches in size, and it packs some pretty sophisticated components when you consider its small size. You get a lamp with a rating of 100 lumens, a noticeable improvement over the 10 lumens lamp that the Optoma projector includes. (A typical desktop projector would have a lamp with a rating of about 2000 lumens.)┬áThe Joybee GP1 also bumps the native resolution up to 858 by 600, also a noticeable jump from the Optoma’s 480 by 320 resolution.

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Mobile Phones: Still A Hard Nut To Crack

Success in the mobile handset business is akin to a minor league player making it to the big leagues — a long shot. Over the past few years, I have seen many a big player capitulate and get out of the market. Alcatel, Siemens and Sendo come to mind. Others, like BenQ, tried and bit the dust. And the trend continues.

Mitsubishi, known in the U.S. for their automobile brand, facing a maturing market in Japan have decided to shutter their 25-year-old mobile handset business. That makes me wonder, who’s going to hightail it out of Dodge next? Motorola is too obvious and doesn’t count. Any other picks?

In related news: Engadget reports that iMate, the Dubai-based maker of Windows Mobile phones, has cut most of its U.S. staff after failing to find traction with American carriers.