Everlane and True & Co are part of a new wave of e-commerce startups that are using emotion and design to sell goods.
Retailers are trying to use blogs and other content to drive sales. Meanwhile, publishers are hoping their stories can lead to commerce opportunities. Handcraft site Etsy appears to have figured out both sides of the equation.
A number of companies are emerging to build businesses with recurring revenue streams based on serving up monthly packages of food, beauty, clothing and other products. The so-called subscription commerce market is expanding rapidly — but what’s behind the trend, and why are consumers signing up?
The new breed of e-commerce sites offers consumers ways to socialize and be entertained. But as Rags Gupta of Brightcove points out, these new new commerce sites are taking advantage of old principles. Their innovation comes from introducing them online.