Vid-Biz: RapidShare, DoubleClick, Qualcomm

RapidShare Fined $34M; German court orders file-hosting service to filter content in ruling on lawsuit by music publishing group. (TorrentFreak)


Rich Media Ads with Video “Overwhelmingly” Outperform Other Formats
; Google’s DoubleClick conducted study that found purchase intent dramatically increased by video. (MediaPost)

Qualcomm Flo to Lower Prices; will sell mobile TV directly to consumers for less than $10 per month, will also launch add-on device for phones like BlackBerries and iPhones that don’t have receivers. (New York Times Bits Blog)

TNS Research Calls for TV Measurement Upgrade; says traditional ratings should incorporate available details about audience behavior. (release)

Nokia Trials Full-Length Content Delivery in UK
; users can download video from BBC Worldwide, ITV, Sky and Paramount over 3G or Wi-Fi. (New Media Age)

BitGravity CTO Replaced; co-founder Barrett Lyon’s role now appears to be filled by Edward Crump, promoted to VP of technology from director of engineering. (Contentinople)