Simon & Schuster to stream book videos on Roku and Blinkx

Book publisher Simon & Schuster is ramping up video distribution, creating content channels and signing with partners like Roku, Blinkx and Taboola. For now, the videos are intended to promote books and authors, not to drive advertising revenue.

Blinkx Is Coming to a TV Near You

Blinkx rolled out a new channel for Roku devices, making its index of premium videos available through the broadband set-top box. The video search and ad company is expanding to reach the big screen, taking videos from its content partners and displaying them on connected devices.

Blinkx Buys Burst Media for $30M

Online video search and ads company Blinkx announced Friday that it has acquired ad network Burst Media in a deal worth $30 million in cash and stock. The acquisition will nearly double Blinkx’s revenues by driving higher-CPM video advertising through Burst Media’s network of publisher sites.

Today in Social

I realize this is a chicken-and-egg thing, but social media doesn’t work without scale. Blinkx makes some nifty video search technology, but why does it think it can launch a price comparison (only 200 stores) social shopping hybrid with no members, coupons, or apparent customer acquisition strategy? And what’s compelling about location-based service Gowalla‘s 450,000 users – scattered across at least 30 cities globally – for merchants or advertisers? Scale can be relative. Landmark Media used to talk about “in-market scale” – owning print and TV assets one city at a time. That’s one reason why Gilt Groupe’s SF acquisition makes sense.

Vid-Biz: Jaroo, Blinkx, Southern Comfort

Cookie Jar Entertainment Launching Hulu for Kids Site; Jaroo.com will kick off with 50 TV series digitize a library of 6,000 episodes. (The Hollywood Reporter)
Blinkx Issues Shares Worth $8.1 Million; company turns to stock market after losses associated with infrastructure deployment grew. (paidContent)
Break Partners with Southern Comfort for Social Sportz Net; web series will show dudes how to plan holiday parties. (MediaWeek)
The Colbert Report Sponsors U.S. Speedskating Team; “Colbert Nation” will be on the team’s uniforms. (Associated Press)
Sorenson Launches Squeeze 6; new video and encoding software promises higher quality video and faster speeds. (release)